Brandwave

Schwinn vs Sole Fitness:Which is more popular?

In September 2026, Sole Fitness had more branded searches than Schwinn among stationary bike brands worldwide. Sole Fitness had about 18,400 branded searches, while Schwinn had 9,500. Sole Fitness made up 1.7% of all stationary bike brand searches we track, and Schwinn accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about stationary bike brands, Schwinn appeared in all five answers and Sole Fitness in three. Schwinn was mentioned before Sole Fitness in every answer.

Among stationary bike brands worldwide in September 2026

Who do people search for more?

Sole Fitness, about 94% more searches than Schwinn

Sole Fitness 18.4K searchesSchwinn 9.5K searches

Who does AI mention more?

Schwinn, mentioned in every answer we collected

Schwinn in 5 of 5Sole Fitness in 3 of 5

Who does AI recommend more?

Schwinn, named ahead of Sole Fitness in every answer

Schwinn first in 5Sole Fitness never first

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Top stationary bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schwinn appeared in all five answers. Sole Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Schwinn was listed before Sole Fitness in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schwinn1st
  2. Peloton2nd
  3. NordicTrack3rd
  4. Sole Fitness3rd
  5. Bowflex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stationary bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Schwinn or Sole Fitness more popular in search?

This chart shows how often people search Google for Schwinn and Sole Fitness by name. Each line represents a brand's share of searches for all five stationary bike brands we track, month by month, from English-language searches worldwide.

Schwinn and Sole Fitness among stationary bike brands worldwide, by month

Share of searches by month for Sole Fitness, Schwinn. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonNordicTrackBowflexSole FitnessSchwinn
Oct 202578.6%13.3%6.1%1.5%0.6%
Nov 202570.3%20.3%6.7%2%0.67%
Dec 202568.7%22%6.6%1.9%0.76%
Jan 202667.7%22.8%6.3%2.2%0.95%
Feb 202669.5%21.1%6.6%2%0.81%
Mar 202670.2%20.1%6.9%1.7%1.1%
Apr 202673.9%16.4%7.2%1.5%0.88%
May 202674.4%15.5%7.3%1.8%0.99%
Jun 202672.4%18.1%6.8%1.7%0.97%
Jul 202669.5%19.5%8%1.9%1.1%
Aug 202670.3%18.6%8.1%2%0.98%
Sep 202674.3%14.5%8.5%1.7%0.9%

How has the Schwinn and Sole Fitness comparison changed over the last 12 months?

3 findings
  • Sole Fitness was ahead of Schwinn in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Schwinn’s share of searches among stationary bike brands worldwide moved from 0.6% to 0.9%, and its estimated monthly branded searches moved from 9K to 9.5K.
  • Across the 12 months ending September 2026, Sole Fitness’ share of searches among stationary bike brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 21.7K to 18.4K.

How did search popularity change for stationary bike brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Schwinn’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Schwinn

2 branded search terms

  • schwinn elliptical
  • schwinn exercise bike

Sole Fitness

2 branded search terms

  • sole fitness
  • sole treadmill

How the Brand Demand Index is measured

Other head-to-heads among stationary bike brands

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