Brandwave

How popular isSchwinn?

In September 2026, people searched for Schwinn by name about 9,500 times worldwide, a 5.6% increase from the previous year. These searches made up 0.9% of all global stationary bike brand searches, placing Schwinn fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about stationary bike brands, Schwinn appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Schwinn is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. PelotonShare of searches 74.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. NordicTrackShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BowflexShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Sole FitnessShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. SchwinnShare of searches 0.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top stationary bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schwinn appeared in all five answers. Schwinn is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schwinn1st
  2. Peloton2nd
  3. NordicTrack3rd
  4. Sole Fitness3rd
  5. Bowflex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stationary bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which stationary bike brands compete with Schwinn?

Schwinn against stationary bike brands worldwide, by month

Share of searches by month for Peloton, NordicTrack, Bowflex, Schwinn. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonNordicTrackBowflexSole FitnessSchwinn
Oct 202578.6%13.3%6.1%1.5%0.6%
Nov 202570.3%20.3%6.7%2%0.67%
Dec 202568.7%22%6.6%1.9%0.76%
Jan 202667.7%22.8%6.3%2.2%0.95%
Feb 202669.5%21.1%6.6%2%0.81%
Mar 202670.2%20.1%6.9%1.7%1.1%
Apr 202673.9%16.4%7.2%1.5%0.88%
May 202674.4%15.5%7.3%1.8%0.99%
Jun 202672.4%18.1%6.8%1.7%0.97%
Jul 202669.5%19.5%8%1.9%1.1%
Aug 202670.3%18.6%8.1%2%0.98%
Sep 202674.3%14.5%8.5%1.7%0.9%

  1. 1.Peloton

    74.3%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.NordicTrack

    14.5%

    Held 2nd. 154K estimated branded searches, -26.1% vs prior month. Share -4.1 points.

  3. 3.Bowflex

    8.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Sole Fitness

    1.7%

    Held 4th. 18.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.Schwinn

    0.9%

    Held 5th. 9.5K estimated branded searches, -13.6% vs prior month. Share -0.1 points.

Compare popularity between Schwinn and its closest rivals

Every comparison with Schwinn

13 comparisons

How has branded search demand for Schwinn changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schwinn worldwide rose from 9K to 9.5K.
  • Across the 12 months ending September 2026, Schwinn’s share of searches among stationary bike brands worldwide held steady, from 0.6% to 0.9%.

How did search popularity change for stationary bike brands worldwide in September 2026?

4 changes

  1. In September 2026, Peloton gained share of searches among stationary bike brands worldwide, from 70.3% to 74.3%.

  2. In September 2026, NordicTrack lost share of searches among stationary bike brands worldwide, from 18.6% to 14.5%.

  3. Bowflex’s share of searches among stationary bike brands worldwide has gained ground for 3 months in a row, from 6.8% to 8.5% in September 2026.

  4. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are Schwinn’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Schwinn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schwinn elliptical
  • schwinn exercise bike

How the Brand Demand Index is measured

Who owns Schwinn?

Schwinn is owned by Johnson Health Tech. Brandwave also tracks Horizon Fitness, owned by the same company, worldwide.

Do you work for Schwinn? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Schwinn compete?

Schwinn is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Elliptical machine brands7th of 80.58%Show ranking
Recumbent bike brands6th of 70.59%Show ranking
Exercise bike brands6th of 80.76%Show ranking
Stationary bike brands5th of 50.9%Shown above
Creator with pink hair and a pink jacket

Is Schwinn your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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