Bowflex vs Schwinn:Which is more popular?
In September 2026, Bowflex had more branded searches than Schwinn among stationary bike brands worldwide. Bowflex had about 90,500 branded searches, while Schwinn had 9,500. Bowflex made up 8.5% of all stationary bike brand searches we track, and Schwinn accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about stationary bike brands, Schwinn appeared in all five answers and Bowflex in none.
Who do people search for more?
Bowflex, about 10 searches for every 1 for Schwinn
Who does AI mention more?
Schwinn, mentioned in every answer we collected
Who does AI recommend more?
Schwinn, the only one of the two named
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Top stationary bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schwinn appeared in all five answers. Bowflex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Schwinn1st
Peloton2nd
NordicTrack3rd
Sole Fitness3rd- Bowflex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stationary bike brands
5 answers
Asked ChatGPT
“Which stationary bike brand should I buy?”
Asked ChatGPT
“What are the best stationary bike brands?”
Asked ChatGPT
“What's the best stationary bike brand for home workouts?”
Searched Google, AI Overview
“best stationary bike”
Searched Google, AI Overview
“stationary bike for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bowflex or Schwinn more popular in search?
This chart shows how often people search Google for Bowflex and Schwinn by name. Each line represents a brand's share of searches for all five stationary bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bowflex, Schwinn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | NordicTrack | Bowflex | Sole Fitness | Schwinn |
|---|---|---|---|---|---|
| Oct 2025 | 78.6% | 13.3% | 6.1% | 1.5% | 0.6% |
| Nov 2025 | 70.3% | 20.3% | 6.7% | 2% | 0.67% |
| Dec 2025 | 68.7% | 22% | 6.6% | 1.9% | 0.76% |
| Jan 2026 | 67.7% | 22.8% | 6.3% | 2.2% | 0.95% |
| Feb 2026 | 69.5% | 21.1% | 6.6% | 2% | 0.81% |
| Mar 2026 | 70.2% | 20.1% | 6.9% | 1.7% | 1.1% |
| Apr 2026 | 73.9% | 16.4% | 7.2% | 1.5% | 0.88% |
| May 2026 | 74.4% | 15.5% | 7.3% | 1.8% | 0.99% |
| Jun 2026 | 72.4% | 18.1% | 6.8% | 1.7% | 0.97% |
| Jul 2026 | 69.5% | 19.5% | 8% | 1.9% | 1.1% |
| Aug 2026 | 70.3% | 18.6% | 8.1% | 2% | 0.98% |
| Sep 2026 | 74.3% | 14.5% | 8.5% | 1.7% | 0.9% |
How has the Bowflex and Schwinn comparison changed over the last 12 months?
3 findings
- Bowflex was ahead of Schwinn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among stationary bike brands worldwide moved from 6.1% to 8.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Schwinn’s share of searches among stationary bike brands worldwide moved from 0.6% to 0.9%, and its estimated monthly branded searches moved from 9K to 9.5K.
How did search popularity change for stationary bike brands worldwide in September 2026?
1 change
Bowflex’s share of searches among stationary bike brands worldwide has gained ground for 3 months in a row, from 6.8% to 8.5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bowflex’s and Schwinn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among stationary bike brands
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