Peloton vs Schwinn:Which is more popular?
In September 2026, Peloton had more branded searches than Schwinn among stationary bike brands worldwide. Peloton had about 788,000 branded searches, while Schwinn had 9,500. Peloton made up 74.3% of all stationary bike brand searches we track, and Schwinn accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about stationary bike brands, both Peloton and Schwinn appeared in all five answers. Schwinn was mentioned before Peloton in four out of five answers.
Who do people search for more?
Peloton, about 83 searches for every 1 for Schwinn
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Schwinn, named ahead of Peloton in 4 of 5 answers
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Top stationary bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Peloton and Schwinn showed up in all five answers. Schwinn was listed before Peloton in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Schwinn1st
- Peloton2nd
NordicTrack3rd
Sole Fitness3rd
Bowflex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stationary bike brands
5 answers
Asked ChatGPT
“Which stationary bike brand should I buy?”
Asked ChatGPT
“What are the best stationary bike brands?”
Asked ChatGPT
“What's the best stationary bike brand for home workouts?”
Searched Google, AI Overview
“best stationary bike”
Searched Google, AI Overview
“stationary bike for home”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Peloton or Schwinn more popular in search?
This chart shows how often people search Google for Peloton and Schwinn by name. Each line represents a brand's share of searches for all five stationary bike brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Peloton, Schwinn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | NordicTrack | Bowflex | Sole Fitness | Schwinn |
|---|---|---|---|---|---|
| Oct 2025 | 78.6% | 13.3% | 6.1% | 1.5% | 0.6% |
| Nov 2025 | 70.3% | 20.3% | 6.7% | 2% | 0.67% |
| Dec 2025 | 68.7% | 22% | 6.6% | 1.9% | 0.76% |
| Jan 2026 | 67.7% | 22.8% | 6.3% | 2.2% | 0.95% |
| Feb 2026 | 69.5% | 21.1% | 6.6% | 2% | 0.81% |
| Mar 2026 | 70.2% | 20.1% | 6.9% | 1.7% | 1.1% |
| Apr 2026 | 73.9% | 16.4% | 7.2% | 1.5% | 0.88% |
| May 2026 | 74.4% | 15.5% | 7.3% | 1.8% | 0.99% |
| Jun 2026 | 72.4% | 18.1% | 6.8% | 1.7% | 0.97% |
| Jul 2026 | 69.5% | 19.5% | 8% | 1.9% | 1.1% |
| Aug 2026 | 70.3% | 18.6% | 8.1% | 2% | 0.98% |
| Sep 2026 | 74.3% | 14.5% | 8.5% | 1.7% | 0.9% |
How has the Peloton and Schwinn comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Schwinn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peloton’s share of searches among stationary bike brands worldwide moved from 78.6% to 74.3%, and its estimated monthly branded searches moved from 1.2M to 788K.
- Across the 12 months ending September 2026, Schwinn’s share of searches among stationary bike brands worldwide moved from 0.6% to 0.9%, and its estimated monthly branded searches moved from 9K to 9.5K.
How did search popularity change for stationary bike brands worldwide in September 2026?
1 change
In September 2026, Peloton gained share of searches among stationary bike brands worldwide, from 70.3% to 74.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Peloton’s and Schwinn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among stationary bike brands
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