Brandwave

Peloton vs Sole Fitness:Which is more popular?

In September 2026, Peloton had more branded searches than Sole Fitness among stationary bike brands worldwide. Peloton had about 788,000 branded searches, while Sole Fitness had 18,400. Peloton made up 74.3% of all stationary bike brand searches we track, and Sole Fitness accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about stationary bike brands, Peloton appeared in all five answers and Sole Fitness in three. Peloton was mentioned before Sole Fitness in four out of five answers.

Among stationary bike brands worldwide in September 2026

Who do people search for more?

Peloton, about 43 searches for every 1 for Sole Fitness

Peloton 788K searchesSole Fitness 18.4K searches

Who does AI mention more?

Peloton, mentioned in every answer we collected

Peloton in 5 of 5Sole Fitness in 3 of 5

Who does AI recommend more?

Peloton, named ahead of Sole Fitness in 4 of 5 answers

Peloton first in 4Sole Fitness first in 1

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Top stationary bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peloton appeared in all five answers. Sole Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Peloton was listed before Sole Fitness in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schwinn1st
  2. Peloton2nd
  3. NordicTrack3rd
  4. Sole Fitness3rd
  5. Bowflex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwinn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stationary bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Peloton or Sole Fitness more popular in search?

This chart shows how often people search Google for Peloton and Sole Fitness by name. Each line represents a brand's share of searches for all five stationary bike brands we track, month by month, from English-language searches worldwide.

Peloton and Sole Fitness among stationary bike brands worldwide, by month

Share of searches by month for Peloton, Sole Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonNordicTrackBowflexSole FitnessSchwinn
Oct 202578.6%13.3%6.1%1.5%0.6%
Nov 202570.3%20.3%6.7%2%0.67%
Dec 202568.7%22%6.6%1.9%0.76%
Jan 202667.7%22.8%6.3%2.2%0.95%
Feb 202669.5%21.1%6.6%2%0.81%
Mar 202670.2%20.1%6.9%1.7%1.1%
Apr 202673.9%16.4%7.2%1.5%0.88%
May 202674.4%15.5%7.3%1.8%0.99%
Jun 202672.4%18.1%6.8%1.7%0.97%
Jul 202669.5%19.5%8%1.9%1.1%
Aug 202670.3%18.6%8.1%2%0.98%
Sep 202674.3%14.5%8.5%1.7%0.9%

How has the Peloton and Sole Fitness comparison changed over the last 12 months?

3 findings
  • Peloton was ahead of Sole Fitness in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peloton’s share of searches among stationary bike brands worldwide moved from 78.6% to 74.3%, and its estimated monthly branded searches moved from 1.2M to 788K.
  • Across the 12 months ending September 2026, Sole Fitness’ share of searches among stationary bike brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 21.7K to 18.4K.

How did search popularity change for stationary bike brands worldwide in September 2026?

2 changes

  1. In September 2026, Peloton gained share of searches among stationary bike brands worldwide, from 70.3% to 74.3%.

  2. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Peloton’s and Sole Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peloton

4 branded search terms

  • peloton
  • peloton app
  • peloton bike
  • peloton treadmill

Sole Fitness

2 branded search terms

  • sole fitness
  • sole treadmill

How the Brand Demand Index is measured

Other head-to-heads among stationary bike brands

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