Brandwave

How popular isShopify in search?

In September 2026, there were an estimated 5M branded searches for Shopify worldwide which held steady over the last 12 months. Shopify holds 14.6% estimated Share of Search among payment processors worldwide and is ranked 2nd of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PayPal59.1%
  2. Shopify14.6%
  3. Revolut13.6%
  4. Stripe8.5%
  5. Wise1.8%
  6. Adyen0.51%
  7. Airwallex0.49%
  8. GoCardless0.4%
  9. Square0.29%
  10. Worldline0.26%
  11. +5 more
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Which payment processors compete with Shopify?

Shopify against payment processors worldwide, by month

Share of Search by month for PayPal, Shopify, Revolut, Stripe. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalShopifyRevolutStripeWiseAdyenAirwallexGoCardlessSquareWorldlineCloudbedsEpos NowBraintreeShopify POSMollie
Oct 202565.3%13.2%10.2%7.7%1.5%0.46%0.36%0.37%0.25%0.35%0.13%0.09%0.02%0.07%0.03%
Nov 202566.5%13.4%8.6%7.8%1.5%0.38%0.37%0.38%0.24%0.36%0.13%0.09%0.02%0.07%0.03%
Dec 202567.3%13.6%8.7%6.6%1.6%0.47%0.55%0.38%0.22%0.3%0.14%0.09%0.02%0.06%0.03%
Jan 202665%13.2%10.1%7.7%1.7%0.45%0.53%0.45%0.26%0.29%0.13%0.09%0.02%0.07%0.03%
Feb 202661.6%15.2%9.7%8.9%1.7%0.63%0.61%0.52%0.34%0.33%0.15%0.1%0.02%0.08%0.04%
Mar 202659.1%14.6%11.3%10.4%1.7%0.51%0.59%0.49%0.41%0.48%0.15%0.1%0.02%0.08%0.04%
Apr 202661.5%15.3%9.8%8.9%1.9%0.52%0.61%0.43%0.45%0.33%0.15%0.1%0.02%0.08%0.03%
May 202660.3%15%11.4%8.8%1.8%0.51%0.6%0.41%0.53%0.32%0.15%0.12%0.02%0.08%0.03%
Jun 202660.1%15%11.3%8.9%1.8%0.62%0.6%0.41%0.56%0.32%0.15%0.1%0.02%0.08%0.03%
Jul 202660.4%15%11.5%8.8%1.8%0.43%0.6%0.41%0.46%0.27%0.15%0.1%0.02%0.08%0.03%
Aug 202660.2%14.9%11.5%8.8%1.9%0.51%0.6%0.41%0.39%0.27%0.15%0.1%0.11%0.05%0.03%
Sep 202659.1%14.6%13.6%8.5%1.8%0.51%0.49%0.4%0.29%0.26%0.15%0.1%0.09%0.05%0.03%

  1. 1.PayPal

    59.1%

    Held 1st. 20.5M estimated branded searches, +0.05% vs prior month. Share -1.1 points.

  2. 2.Shopify

    14.6%

    Held 2nd. 5M estimated branded searches, -0.31% vs prior month. Share -0.3 points.

  3. 3.Revolut

    13.6%

    Held 3rd. 4.7M estimated branded searches, +20.7% vs prior month. Share +2.1 points.

  4. 4.Stripe

    8.5%

    Held 4th. 2.9M estimated branded searches, -1.2% vs prior month. Share -0.3 points.

  5. 5.Wise

    1.8%

    Held 5th. 623K estimated branded searches, -5.3% vs prior month. Share -0.1 points.

  6. 6.Adyen

    0.51%

    Moved from 7th to 6th. 176K estimated branded searches, +0.47% vs prior month. Share 0 points.

  7. 7.Airwallex

    0.49%

    Moved from 6th to 7th. 168K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  8. 8.GoCardless

    0.4%

    Held 8th. 140K estimated branded searches, +0.34% vs prior month. Share 0 points.

  9. 9.Square

    0.29%

    Held 9th. 102K estimated branded searches, -23.6% vs prior month. Share -0.1 points.

  10. 10.Worldline

    0.26%

    Held 10th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Cloudbeds

    0.15%

    Held 11th. 51.1K estimated branded searches, -1.8% vs prior month. Share 0 points.

  12. 12.Epos Now

    0.1%

    Moved from 13th to 12th. 34K estimated branded searches, +0.06% vs prior month. Share 0 points.

  13. 13.Braintree

    0.09%

    Moved from 12th to 13th. 31.6K estimated branded searches, -16.3% vs prior month. Share 0 points.

  14. 14.Shopify POS

    0.05%

    Held 14th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Mollie

    0.03%

    Held 15th. 8.8K estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare search popularity between Shopify and its closest rivals

Every comparison with Shopify

How has branded search demand for Shopify changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shopify worldwide held steady, from 5.1M to 5M.
  • Across the 12 months ending September 2026, Shopify’s estimated Share of Search among payment processors worldwide increased from 13.2% to 14.6%.
  • Across the 12 months ending September 2026, Shopify’s estimated Share of Search among payment processors worldwide peaked at 15.3% in April 2026 and was lowest at 13.2% in January 2026.

How did search popularity change for payment processors worldwide in September 2026?

  1. In September 2026, Revolut gained estimated Share of Search among payment processors worldwide, from 11.5% to 13.6%.

  2. In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 60.2% to 59.1%.

  3. In September 2026, Adyen rose from 7th to 6th among payment processors worldwide.

  4. In September 2026, Epos Now rose from 13th to 12th among payment processors worldwide.

  5. In September 2026, Airwallex fell from 6th to 7th among payment processors worldwide.

  6. In September 2026, Braintree fell from 12th to 13th among payment processors worldwide.

Where does Shopify compete?

Shopify is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment processors2nd of 1514.6%Shown above
Website builders1st of 825.6%Show ranking
Ecommerce platforms1st of 752.2%Show ranking
Retail and hospitality POS systems1st of 891.4%Show ranking
Ecommerce store platforms1st of 1092.7%Show ranking
Retail tech1st of 696.2%Show ranking

How is Shopify measured?

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • pos for shopify
  • pos shopify
  • pos system shopify
  • shopify
  • shopify ecommerce
  • shopify pos
  • shopify pos app
  • shopify pos apps
  • shopify pos charges
  • shopify pos devices
  • shopify pos fee
  • shopify pos fees
  • shopify pos go
  • shopify pos hardware
  • shopify pos hub
  • shopify pos lite
  • shopify pos pro
  • shopify pos retail
  • shopify pos scanner
  • shopify pos software
  • shopify pos system
  • shopify pos systems
  • shopify pos terminal

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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