Brandwave

Shopify vs Wise:Which is searched more?

In September 2026, Shopify had more branded searches than Wise among payment processors worldwide. Shopify was estimated to have 5M branded searches compared to Wise’s 623K, and held a 14.6% Share of Search versus Wise’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among payment processors worldwide in September 2026Which is more popular in search, Shopify or Wise?
Shopify14.6%5M searches
vs
Wise1.8%623K searches

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Which is more popular in search, Shopify or Wise?

Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shopify and Wise among payment processors worldwide, by month

Share of Search by month for Shopify, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalShopifyRevolutStripeWiseAdyenAirwallexGoCardlessSquareWorldlineCloudbedsEpos NowBraintreeShopify POSMollie
Oct 202565.3%13.2%10.2%7.7%1.5%0.46%0.36%0.37%0.25%0.35%0.13%0.09%0.02%0.07%0.03%
Nov 202566.5%13.4%8.6%7.8%1.5%0.38%0.37%0.38%0.24%0.36%0.13%0.09%0.02%0.07%0.03%
Dec 202567.3%13.6%8.7%6.6%1.6%0.47%0.55%0.38%0.22%0.3%0.14%0.09%0.02%0.06%0.03%
Jan 202665%13.2%10.1%7.7%1.7%0.45%0.53%0.45%0.26%0.29%0.13%0.09%0.02%0.07%0.03%
Feb 202661.6%15.2%9.7%8.9%1.7%0.63%0.61%0.52%0.34%0.33%0.15%0.1%0.02%0.08%0.04%
Mar 202659.1%14.6%11.3%10.4%1.7%0.51%0.59%0.49%0.41%0.48%0.15%0.1%0.02%0.08%0.04%
Apr 202661.5%15.3%9.8%8.9%1.9%0.52%0.61%0.43%0.45%0.33%0.15%0.1%0.02%0.08%0.03%
May 202660.3%15%11.4%8.8%1.8%0.51%0.6%0.41%0.53%0.32%0.15%0.12%0.02%0.08%0.03%
Jun 202660.1%15%11.3%8.9%1.8%0.62%0.6%0.41%0.56%0.32%0.15%0.1%0.02%0.08%0.03%
Jul 202660.4%15%11.5%8.8%1.8%0.43%0.6%0.41%0.46%0.27%0.15%0.1%0.02%0.08%0.03%
Aug 202660.2%14.9%11.5%8.8%1.9%0.51%0.6%0.41%0.39%0.27%0.15%0.1%0.11%0.05%0.03%
Sep 202659.1%14.6%13.6%8.5%1.8%0.51%0.49%0.4%0.29%0.26%0.15%0.1%0.09%0.05%0.03%

How has the Shopify and Wise comparison changed over the last 12 months?

  • Shopify was ahead of Wise in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shopify’s estimated Share of Search among payment processors worldwide moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 5.1M to 5M.
  • Across the 12 months ending September 2026, Wise’s estimated Share of Search among payment processors worldwide moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 584K to 623K.

How did search popularity change for payment processors worldwide in September 2026?

Neither Shopify nor Wise moved beyond provider rounding among payment processors in September 2026.

Other head-to-heads among payment processors

How each brand is measured

Brandwave collects information about searches that people make online using Shopify’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopify

23 branded search terms

  • pos for shopify
  • pos shopify
  • pos system shopify
  • shopify
  • shopify ecommerce
  • shopify pos
  • shopify pos app
  • shopify pos apps
  • shopify pos charges
  • shopify pos devices
  • shopify pos fee
  • shopify pos fees
  • shopify pos go
  • shopify pos hardware
  • shopify pos hub
  • shopify pos lite
  • shopify pos pro
  • shopify pos retail
  • shopify pos scanner
  • shopify pos software
  • shopify pos system
  • shopify pos systems
  • shopify pos terminal

Wise

20 branded search terms

  • send money wise
  • transfer wise app
  • TransferWise
  • transferwise app
  • transferwise apps
  • transferwise mobile app
  • transferwise wise
  • wise app
  • wise bank
  • wise banking app
  • wise business
  • wise card
  • wise debit card
  • wise international payments
  • wise money transfer
  • wise remittance
  • wise transfer
  • wise transfer money
  • wise transferwise
  • wise travel card

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.