Brandwave

Airwallex vs Shopify:Which is searched more?

In September 2026, Shopify had more branded searches than Airwallex among payment processors worldwide. Shopify was estimated to have 5M branded searches compared to Airwallex’s 168K, and held a 14.6% Share of Search versus Airwallex’s 0.49%. These are worldwide searches for English-language branded terms.

Share of Search among payment processors worldwide in September 2026Which is more popular in search, Airwallex or Shopify?
Airwallex0.49%168K searches
vs
Shopify14.6%5M searches

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Which is more popular in search, Airwallex or Shopify?

Compare the payment processors people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airwallex and Shopify among payment processors worldwide, by month

Share of Search by month for Shopify, Airwallex. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalShopifyRevolutStripeWiseAdyenAirwallexGoCardlessSquareWorldlineBraintreeShopify POSMollie
Oct 202565.4%13.2%10.2%7.8%1.5%0.46%0.36%0.37%0.25%0.35%0.02%0.07%0.03%
Nov 202566.7%13.5%8.6%7.9%1.5%0.38%0.37%0.38%0.24%0.36%0.02%0.07%0.03%
Dec 202567.5%13.6%8.7%6.6%1.6%0.47%0.55%0.38%0.22%0.3%0.02%0.06%0.03%
Jan 202665.2%13.2%10.1%7.7%1.7%0.45%0.53%0.45%0.26%0.29%0.02%0.07%0.03%
Feb 202661.8%15.3%9.7%9%1.7%0.63%0.62%0.52%0.34%0.33%0.02%0.08%0.04%
Mar 202659.2%14.7%11.3%10.5%1.7%0.51%0.59%0.5%0.41%0.48%0.02%0.08%0.04%
Apr 202661.6%15.3%9.8%9%1.9%0.52%0.61%0.43%0.45%0.33%0.02%0.08%0.03%
May 202660.4%15%11.4%8.8%1.8%0.51%0.6%0.41%0.53%0.32%0.02%0.08%0.03%
Jun 202660.3%15%11.4%8.9%1.8%0.62%0.6%0.42%0.56%0.32%0.02%0.08%0.03%
Jul 202660.5%15%11.5%8.9%1.8%0.43%0.6%0.41%0.46%0.27%0.02%0.08%0.03%
Aug 202660.4%14.9%11.6%8.8%1.9%0.52%0.6%0.41%0.39%0.27%0.11%0.05%0.03%
Sep 202659.3%14.6%13.7%8.5%1.8%0.51%0.49%0.41%0.29%0.26%0.09%0.05%0.03%

How has the Airwallex and Shopify comparison changed over the last 12 months?

  • Shopify was ahead of Airwallex in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airwallex’s estimated Share of Search among payment processors worldwide moved from 0.36% to 0.49%, and its estimated monthly branded searches moved from 138K to 168K.
  • Across the 12 months ending September 2026, Shopify’s estimated Share of Search among payment processors worldwide moved from 13.2% to 14.6%, and its estimated monthly branded searches moved from 5.1M to 5M.

How did search popularity change for payment processors worldwide in September 2026?

  1. In September 2026, Airwallex fell from 6th to 7th among payment processors worldwide.

Other head-to-heads among payment processors

How each brand is measured

Brandwave collects information about searches that people make online using Airwallex’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airwallex

11 branded search terms

  • airwallex
  • airwallex app
  • airwallex business
  • airwallex card
  • airwallex checkout
  • airwallex corporate cards
  • airwallex fees
  • airwallex pay
  • airwallex payment
  • airwallex payments
  • airwallex yield

Shopify

23 branded search terms

  • pos for shopify
  • pos shopify
  • pos system shopify
  • shopify
  • shopify ecommerce
  • shopify pos
  • shopify pos app
  • shopify pos apps
  • shopify pos charges
  • shopify pos devices
  • shopify pos fee
  • shopify pos fees
  • shopify pos go
  • shopify pos hardware
  • shopify pos hub
  • shopify pos lite
  • shopify pos pro
  • shopify pos retail
  • shopify pos scanner
  • shopify pos software
  • shopify pos system
  • shopify pos systems
  • shopify pos terminal

How the Brand Demand Index is measured

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