Brandwave

How popular isRazer in search?

In September 2026, there were an estimated 870K branded searches for Razer worldwide which is down 16.6% over the last 12 months. Razer holds 44.9% estimated Share of Search among wireless mouse brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Corsair54.9%
  2. Razer44.9%
  3. SteelSeries0.13%
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Which wireless mouse brands compete with Razer?

Razer against wireless mouse brands worldwide, by month

Share of Search by month for Corsair, Razer. The figures are in the table below the chart.

View monthly share of search table
MonthCorsairRazerSteelSeries
Oct 202549.9%49.9%0.15%
Nov 202549.9%49.9%0.14%
Dec 202549.9%49.9%0.14%
Jan 202654.9%45%0.13%
Feb 202649.9%49.9%0.15%
Mar 202654.8%45.1%0.1%
Apr 202654.9%44.9%0.13%
May 202655%44.9%0.11%
Jun 202655%44.9%0.11%
Jul 202655%44.9%0.11%
Aug 202654.9%44.9%0.13%
Sep 202654.9%44.9%0.13%

  1. 1.Corsair

    54.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Razer

    44.9%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.SteelSeries

    0.13%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Razer and its closest rivals

Every comparison with Razer

How has branded search demand for Razer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Razer worldwide fell from 1M to 870K.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among wireless mouse brands worldwide decreased from 49.9% to 44.9%.
  • Across the 12 months ending September 2026, Razer’s estimated Share of Search among wireless mouse brands worldwide peaked at 49.9% in November 2025 and was lowest at 44.9% in April 2026.

How did search popularity change for wireless mouse brands worldwide in September 2026?

  1. Estimated monthly branded searches for SteelSeries worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Razer worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

Where does Razer compete?

Razer is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laptop brands6th of 74.1%Show ranking
Wireless keyboard brands4th of 512.7%Show ranking
Webcam brands3rd of 517.8%Show ranking
Wireless headset brands3rd of 716%Show ranking
Gaming mouse brands2nd of 521.9%Show ranking
Gaming peripheral brands3rd of 617.3%Show ranking
Gaming headset brands2nd of 619%Show ranking
Computer mouse brands3rd of 522.3%Show ranking
Streaming webcam brands2nd of 430.1%Show ranking
Gaming chair brands1st of 641.4%Show ranking
Wireless mouse brands2nd of 344.9%Shown above

How is Razer measured?

Brandwave collects information about searches that people make online using Razer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • gaming mouse razer
  • razer
  • razer deathadder
  • razer gaming mouse
  • razer kiyo
  • razer mouse
  • razer webcam
  • webcam razer

Do you work for Razer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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