Brandwave

How popular isIrwin in search?

In September 2026, there were an estimated 4.4K branded searches for Irwin worldwide which is down 33.3% over the last 12 months. Irwin holds 0.14% estimated Share of Search among aviation snips brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee58%
  2. DeWalt21.3%
  3. Craftsman9.5%
  4. Knipex6.4%
  5. Lenox4.3%
  6. Bessey0.31%
  7. Irwin0.14%
  8. MidWest Homes for Pets0.04%
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Where does Irwin compete?

Irwin is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Aviation snips brands7th of 80.14%Shown below
Saw blade brands5th of 60.17%Show ranking
Chalk box brands4th of 40.17%Show ranking
Spade bits brands3rd of 40.18%Show ranking
Wire cutters brands6th of 60.18%Show ranking
Pipe wrench brands6th of 60.2%Show ranking
Pipe bender brands3rd of 30.23%Show ranking
Saw horse brands4th of 40.37%Show ranking
Bolt cutters brands4th of 50.38%Show ranking
Wire stripper brands5th of 50.4%Show ranking
Hand tool brands6th of 81.1%Show ranking
Investor relations platforms2nd of 41.2%Show ranking
Bench vise brands4th of 51.2%Show ranking
Tap wrench brands3rd of 51.2%Show ranking
Jack plane brands3rd of 31.2%Show ranking
Taps and dies brands4th of 64.5%Show ranking
Workbench vice brands3rd of 58.8%Show ranking

Which aviation snips brands compete with Irwin?

Irwin against aviation snips brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Craftsman, Knipex, Lenox, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltCraftsmanKnipexLenoxBesseyIrwinMidWest Homes for Pets
Oct 202563.2%19%6.9%5.7%4.7%0.34%0.19%0.05%
Nov 202560.1%22.1%6.6%5.4%5.4%0.32%0.14%0.04%
Dec 202558.5%21.5%7.9%5.2%6.4%0.32%0.14%0.04%
Jan 202657.4%21.1%9.4%6.3%5.2%0.38%0.17%0.05%
Feb 202657.2%21%11.5%6.3%3.4%0.38%0.17%0.04%
Mar 202655.3%20.3%13.6%6.1%4.1%0.37%0.16%0.05%
Apr 202657.2%21%11.5%6.3%3.4%0.38%0.17%0.05%
May 202657.4%21.1%11.5%5.2%4.2%0.31%0.17%0.05%
Jun 202657.4%21.1%11.5%5.2%4.2%0.31%0.14%0.05%
Jul 202659.8%18%12%5.4%4.4%0.26%0.14%0.05%
Aug 202656.8%20.9%11.4%6.2%4.2%0.25%0.14%0.05%
Sep 202658%21.3%9.5%6.4%4.3%0.31%0.14%0.04%

  1. 1.Milwaukee

    58%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.DeWalt

    21.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Craftsman

    9.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.Knipex

    6.4%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Lenox

    4.3%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bessey

    0.31%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  7. 7.Irwin

    0.14%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.MidWest Homes for Pets

    0.04%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Irwin and its closest rivals

Every comparison with Irwin

How has branded search demand for Irwin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Irwin’s estimated Share of Search among aviation snips brands worldwide held steady, from 0.19% to 0.14%.

How did search popularity change for aviation snips brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among aviation snips brands worldwide, from 56.8% to 58%.

  2. In September 2026, Craftsman lost estimated Share of Search among aviation snips brands worldwide, from 11.4% to 9.5%.

  3. Knipex’s estimated Share of Search among aviation snips brands worldwide has gained ground for 3 months in a row, from 5.2% to 6.4% in September 2026.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for MidWest Homes for Pets worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Bessey worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How is Irwin measured?

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • irwin tools

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How the Brand Demand Index is measured

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