Brandwave

How popular isHydro Flask in search?

In September 2026, there were an estimated 470K branded searches for Hydro Flask worldwide which is down 17.4% over the last 12 months. Hydro Flask holds 7.5% estimated Share of Search among insulated tumbler brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Owala69.7%
  2. Stanley10.5%
  3. Hydro Flask7.5%
  4. YETI6.2%
  5. Frank Green2.2%
  6. Corkcicle2.2%
  7. Chilly's1.8%
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Where does Hydro Flask compete?

Hydro Flask is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated tumbler brands3rd of 77.5%Shown below
Drink bottle brands3rd of 67.7%Show ranking
Insulated drinkware brands3rd of 57.8%Show ranking
Backpack cooler brands1st of 725.3%Show ranking
Metal straw brands2nd of 331%Show ranking
Lunch bag brands1st of 433.6%Show ranking
Water bottle brands1st of 639.7%Show ranking

Which insulated tumbler brands compete with Hydro Flask?

Hydro Flask against insulated tumbler brands worldwide, by month

Share of Search by month for Owala, Stanley, Hydro Flask, YETI, Frank Green, Corkcicle. The figures are in the table below the chart.

View monthly share of search table
MonthOwalaStanleyHydro FlaskYETIFrank GreenCorkcicleChilly's
Oct 202563.2%10.2%10.9%7%3.1%3%2.6%
Nov 202569%7.7%9.2%6.5%3.2%2.5%1.8%
Dec 202564.2%8.6%9.7%9.5%3.4%2.7%1.9%
Jan 202664.3%9.1%10.4%7.8%3%2.4%3%
Feb 202667%8.3%9.5%8%2.7%2.2%2.2%
Mar 202668.3%9.2%9.1%6.6%2.6%2.1%2.1%
Apr 202666%10%9.2%7.3%2.7%2.6%2.2%
May 202665.1%10.6%9.1%8.4%2.1%2.6%2.1%
Jun 202664.4%11.8%8.9%8.2%2.1%2.5%2.1%
Jul 202668.3%10.3%8.8%7%2.1%2.1%1.4%
Aug 202668.3%11.6%8.9%6.1%2.1%1.7%1.4%
Sep 202669.7%10.5%7.5%6.2%2.2%2.2%1.8%

  1. 1.Owala

    69.7%

    Held 1st. 4.4M estimated branded searches, -18.6% vs prior month. Share +1.4 points.

  2. 2.Stanley

    10.5%

    Held 2nd. 659K estimated branded searches, -27.3% vs prior month. Share -1 points.

  3. 3.Hydro Flask

    7.5%

    Held 3rd. 470K estimated branded searches, -32.4% vs prior month. Share -1.4 points.

  4. 4.YETI

    6.2%

    Held 4th. 388K estimated branded searches, -18.4% vs prior month. Share +0.1 points.

  5. 5.Frank Green

    2.2%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  6. 6.Corkcicle

    2.2%

    Held 6th. 135K estimated branded searches, -0.79% vs prior month. Share +0.4 points.

  7. 7.Chilly's

    1.8%

    Held 7th. 110K estimated branded searches, -0.05% vs prior month. Share +0.4 points.

Compare search popularity between Hydro Flask and its closest rivals

Every comparison with Hydro Flask

How has branded search demand for Hydro Flask changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hydro Flask worldwide fell from 569K to 470K.
  • Across the 12 months ending September 2026, Hydro Flask’s estimated Share of Search among insulated tumbler brands worldwide decreased from 10.9% to 7.5%.
  • Across the 12 months ending September 2026, Hydro Flask fell from 2nd to 3rd among insulated tumbler brands worldwide.

How did search popularity change for insulated tumbler brands worldwide in September 2026?

  1. In September 2026, Owala gained estimated Share of Search among insulated tumbler brands worldwide, from 68.3% to 69.7%.

  2. In September 2026, Hydro Flask lost estimated Share of Search among insulated tumbler brands worldwide, from 8.9% to 7.5%.

  3. In September 2026, Stanley lost estimated Share of Search among insulated tumbler brands worldwide, from 11.6% to 10.5%.

  4. Estimated monthly branded searches for Chilly's worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Frank Green worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  6. Estimated monthly branded searches for Corkcicle worldwide fell 13.2% over 12 measured months, from 156K to 135K in September 2026.

How is Hydro Flask measured?

Brandwave collects information about searches that people make online using Hydro Flask’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hydro flask
  • hydro flask bottle
  • hydro flask tumbler

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How the Brand Demand Index is measured

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