Brandwave

How popular isBell in search?

In September 2026, there were an estimated 74K branded searches for Bell worldwide which is down 18.2% over the last 12 months. Bell holds 3.5% estimated Share of Search among tent Pegs brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Snow72.1%
  2. Blue Diamond18.7%
  3. Bell3.5%
  4. Sea to Summit3.5%
  5. Big Agnes1.3%
  6. Strong0.47%
  7. MSR0.26%
  8. Hex0.11%
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Which tent Pegs brands compete with Bell?

Bell against tent Pegs brands worldwide, by month

Share of Search by month for Snow, Blue Diamond, Bell, Sea to Summit. The figures are in the table below the chart.

View monthly share of search table
MonthSnowBlue DiamondBellSea to SummitBig AgnesStrongMSRHex
Oct 202574.3%15.9%4.5%3%1.3%0.6%0.27%0.08%
Nov 202581.4%11.7%2.7%2.7%0.98%0.36%0.2%0.05%
Dec 202582.9%11.8%2.2%1.8%0.67%0.36%0.16%0.03%
Jan 202687.3%8.4%1.6%1.6%0.58%0.39%0.12%0.03%
Feb 202676.3%16.2%3.1%2.5%1.1%0.5%0.18%0.05%
Mar 202666.9%21.3%4.9%4%1.8%0.66%0.29%0.09%
Apr 202660.6%23.6%6.6%5.4%2.4%0.88%0.39%0.09%
May 202651.9%29.8%6.9%6.9%3.1%0.76%0.5%0.12%
Jun 202642.4%36%8.4%8.4%3.1%0.92%0.5%0.12%
Jul 202641.8%35.9%6.8%10.1%3.7%0.91%0.61%0.15%
Aug 202656.7%26.7%5.1%7.5%2.8%0.68%0.45%0.16%
Sep 202672.1%18.7%3.5%3.5%1.3%0.47%0.26%0.11%

  1. 1.Snow

    72.1%

    Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +15.4 points.

  2. 2.Blue Diamond

    18.7%

    Held 2nd. 390K estimated branded searches, 0% vs prior month. Share -8 points.

  3. 3.Bell

    3.5%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Sea to Summit

    3.5%

    Moved from 3rd to 4th. 74K estimated branded searches, -32.7% vs prior month. Share -4 points.

  5. 5.Big Agnes

    1.3%

    Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

  6. 6.Strong

    0.47%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.MSR

    0.26%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Hex

    0.11%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bell and its closest rivals

Every comparison with Bell

How has branded search demand for Bell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bell worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, Bell’s estimated Share of Search among tent Pegs brands worldwide decreased from 4.5% to 3.5%.
  • Across the 12 months ending September 2026, Bell’s estimated Share of Search among tent Pegs brands worldwide peaked at 8.4% in June 2026 and was lowest at 1.6% in January 2026.

How did search popularity change for tent Pegs brands worldwide in September 2026?

  1. In September 2026, Snow gained estimated Share of Search among tent Pegs brands worldwide, from 56.7% to 72.1%.

  2. In September 2026, Blue Diamond lost estimated Share of Search among tent Pegs brands worldwide, from 26.7% to 18.7%.

  3. In September 2026, Sea to Summit lost estimated Share of Search among tent Pegs brands worldwide, from 7.5% to 3.5%.

  4. In September 2026, Bell lost estimated Share of Search among tent Pegs brands worldwide, from 5.1% to 3.5%.

  5. In September 2026, Big Agnes lost estimated Share of Search among tent Pegs brands worldwide, from 2.8% to 1.3%.

  6. Estimated monthly branded searches for Hex worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

Where does Bell compete?

Bell is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chicken Waterer brands3rd of 31.7%Show ranking
Helmet Visor brands3rd of 42%Show ranking
Tent Pegs brands3rd of 83.5%Shown above
Doorbell Camera brands5th of 63.5%Show ranking
Bike helmet brands4th of 54.8%Show ranking
Tent Rental brands3rd of 58.1%Show ranking
Foot Pump brands3rd of 69.2%Show ranking
Motorcycle helmet brands3rd of 615.9%Show ranking
Kids helmets2nd of 620.9%Show ranking
Cycling helmet brands2nd of 323.5%Show ranking

How is Bell measured?

Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bell helmet

Do you work for Bell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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