Brandwave

How popular isBlue Diamond in search?

In September 2026, there were an estimated 390K branded searches for Blue Diamond worldwide which is up 20.7% over the last 12 months. Blue Diamond holds 18.7% estimated Share of Search among tent Pegs brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Snow72.1%
  2. Blue Diamond18.7%
  3. Bell3.5%
  4. Sea to Summit3.5%
  5. Big Agnes1.3%
  6. Strong0.47%
  7. MSR0.26%
  8. Hex0.11%
Blue Diamond website (opens in a new tab)

Follow Blue Diamond and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tent Pegs brands compete with Blue Diamond?

Blue Diamond against tent Pegs brands worldwide, by month

Share of Search by month for Snow, Blue Diamond, Bell, Sea to Summit. The figures are in the table below the chart.

View monthly share of search table
MonthSnowBlue DiamondBellSea to SummitBig AgnesStrongMSRHex
Oct 202574.3%15.9%4.5%3%1.3%0.6%0.27%0.08%
Nov 202581.4%11.7%2.7%2.7%0.98%0.36%0.2%0.05%
Dec 202582.9%11.8%2.2%1.8%0.67%0.36%0.16%0.03%
Jan 202687.3%8.4%1.6%1.6%0.58%0.39%0.12%0.03%
Feb 202676.3%16.2%3.1%2.5%1.1%0.5%0.18%0.05%
Mar 202666.9%21.3%4.9%4%1.8%0.66%0.29%0.09%
Apr 202660.6%23.6%6.6%5.4%2.4%0.88%0.39%0.09%
May 202651.9%29.8%6.9%6.9%3.1%0.76%0.5%0.12%
Jun 202642.4%36%8.4%8.4%3.1%0.92%0.5%0.12%
Jul 202641.8%35.9%6.8%10.1%3.7%0.91%0.61%0.15%
Aug 202656.7%26.7%5.1%7.5%2.8%0.68%0.45%0.16%
Sep 202672.1%18.7%3.5%3.5%1.3%0.47%0.26%0.11%

  1. 1.Snow

    72.1%

    Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +15.4 points.

  2. 2.Blue Diamond

    18.7%

    Held 2nd. 390K estimated branded searches, 0% vs prior month. Share -8 points.

  3. 3.Bell

    3.5%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Sea to Summit

    3.5%

    Moved from 3rd to 4th. 74K estimated branded searches, -32.7% vs prior month. Share -4 points.

  5. 5.Big Agnes

    1.3%

    Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

  6. 6.Strong

    0.47%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.MSR

    0.26%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Hex

    0.11%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Blue Diamond and its closest rivals

Every comparison with Blue Diamond

How has branded search demand for Blue Diamond changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blue Diamond worldwide rose from 323K to 390K.
  • Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among tent Pegs brands worldwide increased from 15.9% to 18.7%.
  • Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among tent Pegs brands worldwide peaked at 36% in June 2026 and was lowest at 8.4% in January 2026.

How did search popularity change for tent Pegs brands worldwide in September 2026?

  1. In September 2026, Snow gained estimated Share of Search among tent Pegs brands worldwide, from 56.7% to 72.1%.

  2. In September 2026, Blue Diamond lost estimated Share of Search among tent Pegs brands worldwide, from 26.7% to 18.7%.

  3. In September 2026, Sea to Summit lost estimated Share of Search among tent Pegs brands worldwide, from 7.5% to 3.5%.

  4. In September 2026, Bell lost estimated Share of Search among tent Pegs brands worldwide, from 5.1% to 3.5%.

  5. In September 2026, Big Agnes lost estimated Share of Search among tent Pegs brands worldwide, from 2.8% to 1.3%.

  6. Estimated monthly branded searches for Hex worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

Where does Blue Diamond compete?

Blue Diamond is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Almond milk brands2nd of 81.3%Show ranking
Post Driver brands3rd of 72.8%Show ranking
Frying Pan brands3rd of 810.4%Show ranking
Engagement ring brands2nd of 812.2%Show ranking
Tent Pegs brands2nd of 818.7%Shown above
Brush Cutter brands2nd of 823.7%Show ranking
Puppy food brands2nd of 834.9%Show ranking
Garden centres1st of 751.3%Show ranking
Nuts1st of 670.3%Show ranking

How is Blue Diamond measured?

Brandwave collects information about searches that people make online using Blue Diamond’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • blue diamond
  • blue diamond almonds

Do you work for Blue Diamond? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Blue Diamond your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free