Blue Diamond vs MSR:Which is searched more?
In September 2026, Blue Diamond had more branded searches than MSR among tent Pegs brands worldwide. Blue Diamond was estimated to have 390K branded searches compared to MSR’s 5.4K, and held an 18.7% Share of Search versus MSR’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Diamond or MSR?
Compare the tent pegs brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue Diamond, MSR. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow | Blue Diamond | Bell | Sea to Summit | Big Agnes | Strong | MSR | Hex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 15.9% | 4.5% | 3% | 1.3% | 0.6% | 0.27% | 0.08% |
| Nov 2025 | 81.4% | 11.7% | 2.7% | 2.7% | 0.98% | 0.36% | 0.2% | 0.05% |
| Dec 2025 | 82.9% | 11.8% | 2.2% | 1.8% | 0.67% | 0.36% | 0.16% | 0.03% |
| Jan 2026 | 87.3% | 8.4% | 1.6% | 1.6% | 0.58% | 0.39% | 0.12% | 0.03% |
| Feb 2026 | 76.3% | 16.2% | 3.1% | 2.5% | 1.1% | 0.5% | 0.18% | 0.05% |
| Mar 2026 | 66.9% | 21.3% | 4.9% | 4% | 1.8% | 0.66% | 0.29% | 0.09% |
| Apr 2026 | 60.6% | 23.6% | 6.6% | 5.4% | 2.4% | 0.88% | 0.39% | 0.09% |
| May 2026 | 51.9% | 29.8% | 6.9% | 6.9% | 3.1% | 0.76% | 0.5% | 0.12% |
| Jun 2026 | 42.4% | 36% | 8.4% | 8.4% | 3.1% | 0.92% | 0.5% | 0.12% |
| Jul 2026 | 41.8% | 35.9% | 6.8% | 10.1% | 3.7% | 0.91% | 0.61% | 0.15% |
| Aug 2026 | 56.7% | 26.7% | 5.1% | 7.5% | 2.8% | 0.68% | 0.45% | 0.16% |
| Sep 2026 | 72.1% | 18.7% | 3.5% | 3.5% | 1.3% | 0.47% | 0.26% | 0.11% |
How has the Blue Diamond and MSR comparison changed over the last 12 months?
3 findings
- Blue Diamond was ahead of MSR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among tent Pegs brands worldwide moved from 15.9% to 18.7%, and its estimated monthly branded searches moved from 323K to 390K.
- Across the 12 months ending September 2026, MSR’s estimated Share of Search among tent Pegs brands worldwide moved from 0.27% to 0.26%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for tent Pegs brands worldwide in September 2026?
1 change
In September 2026, Blue Diamond lost estimated Share of Search among tent Pegs brands worldwide, from 26.7% to 18.7%.
Other head-to-heads among tent Pegs brands
How each brand is measured
Brandwave collects information about searches that people make online using Blue Diamond’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Diamond
2 branded search terms
- blue diamond
- blue diamond almonds
MSR
1 branded search term
- msr stove
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