Advance vs Blue Diamond:Which is searched more?

Name: Advance vs Blue Diamond: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Blue Diamond had more branded searches than Advance among puppy food brands worldwide. Blue Diamond was estimated to have 390K branded searches compared to Advance’s 140, and held a 34.9% Share of Search versus Advance’s 0.01%. These are worldwide searches for English-language branded terms.

Share of Search among puppy food brands worldwide in September 2026Which is more popular in search, Advance or Blue Diamond?

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Which is more popular in search, Advance or Blue Diamond?

Compare the puppy food brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Advance and Blue Diamond among puppy food brands worldwide, by month

Month	Hill's	Blue Diamond	Black Hawk	Blue	Eukanuba	Beta	Diamond	Advance
Oct 2025	46.6%	27.4%	11.4%	9.2%	4.2%	1%	0.07%	0.02%
Nov 2025	45.9%	27%	11.3%	10.7%	4.1%	1%	0.06%	<0.01%
Dec 2025	39.7%	34.4%	9.7%	11.7%	3.6%	0.87%	0.05%	<0.01%
Jan 2026	42.2%	30.3%	12.6%	10.1%	3.8%	0.93%	0.06%	0.01%
Feb 2026	40.5%	35.1%	9.9%	9.8%	3.6%	1.1%	0.06%	0.01%
Mar 2026	38.5%	33.4%	14.1%	9.3%	3.5%	1%	0.08%	0.01%
Apr 2026	40.3%	28.9%	18%	8.2%	3.6%	0.89%	0.06%	0.01%
May 2026	40.1%	34.7%	12%	7.9%	3.6%	1.6%	0.06%	0.01%
Jun 2026	40.5%	34.7%	12.1%	8%	3.6%	0.89%	0.06%	0.01%
Jul 2026	39.8%	34.5%	11.9%	9.3%	3.6%	0.87%	0.06%	0.01%
Aug 2026	39.6%	34.4%	11.9%	9.6%	3.6%	0.87%	0.06%	0.01%
Sep 2026	40.3%	34.9%	12.1%	7.9%	3.6%	1.1%	0.06%	0.01%

How has the Advance and Blue Diamond comparison changed over the last 12 months?

3 findings

Blue Diamond was ahead of Advance in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Advance’s estimated Share of Search among puppy food brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 210 to 140.
Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among puppy food brands worldwide moved from 27.4% to 34.9%, and its estimated monthly branded searches moved from 323K to 390K.

How did search popularity change for puppy food brands worldwide in September 2026?

2 changes

In September 2026, Blue Diamond gained estimated Share of Search among puppy food brands worldwide, from 34.4% to 34.9%.
Estimated monthly branded searches for Advance worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

Other head-to-heads among puppy food brands

How each brand is measured

Brandwave collects information about searches that people make online using Advance’s and Blue Diamond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.