Brandwave

How popular isSnow in search?

In September 2026, there were an estimated 1.5M branded searches for Snow worldwide which held steady over the last 12 months. Snow holds 72.1% estimated Share of Search among tent Pegs brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Snow72.1%
  2. Blue Diamond18.7%
  3. Bell3.5%
  4. Sea to Summit3.5%
  5. Big Agnes1.3%
  6. Strong0.47%
  7. MSR0.26%
  8. Hex0.11%
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Which tent Pegs brands compete with Snow?

Snow against tent Pegs brands worldwide, by month

Share of Search by month for Snow, Blue Diamond, Bell, Sea to Summit. The figures are in the table below the chart.

View monthly share of search table
MonthSnowBlue DiamondBellSea to SummitBig AgnesStrongMSRHex
Oct 202574.3%15.9%4.5%3%1.3%0.6%0.27%0.08%
Nov 202581.4%11.7%2.7%2.7%0.98%0.36%0.2%0.05%
Dec 202582.9%11.8%2.2%1.8%0.67%0.36%0.16%0.03%
Jan 202687.3%8.4%1.6%1.6%0.58%0.39%0.12%0.03%
Feb 202676.3%16.2%3.1%2.5%1.1%0.5%0.18%0.05%
Mar 202666.9%21.3%4.9%4%1.8%0.66%0.29%0.09%
Apr 202660.6%23.6%6.6%5.4%2.4%0.88%0.39%0.09%
May 202651.9%29.8%6.9%6.9%3.1%0.76%0.5%0.12%
Jun 202642.4%36%8.4%8.4%3.1%0.92%0.5%0.12%
Jul 202641.8%35.9%6.8%10.1%3.7%0.91%0.61%0.15%
Aug 202656.7%26.7%5.1%7.5%2.8%0.68%0.45%0.16%
Sep 202672.1%18.7%3.5%3.5%1.3%0.47%0.26%0.11%
  1. 1.Snow

    72.1%

    Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +15.4 points.

  2. Held 2nd. 390K estimated branded searches, 0% vs prior month. Share -8 points.

  3. 3.Bell

    3.5%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. Moved from 3rd to 4th. 74K estimated branded searches, -32.7% vs prior month. Share -4 points.

  5. 5.Big Agnes

    1.3%

    Held 5th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

  6. 6.Strong

    0.47%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.MSR

    0.26%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Hex

    0.11%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Snow and its closest rivals

How has branded search demand for Snow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Snow worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Snow’s estimated Share of Search among tent Pegs brands worldwide decreased from 74.3% to 72.1%.
  • Across the 12 months ending September 2026, Snow’s estimated Share of Search among tent Pegs brands worldwide peaked at 87.3% in January 2026 and was lowest at 41.8% in July 2026.

How did search popularity change for tent Pegs brands worldwide in September 2026?

  1. In September 2026, Snow gained estimated Share of Search among tent Pegs brands worldwide, from 56.7% to 72.1%.

  2. In September 2026, Blue Diamond lost estimated Share of Search among tent Pegs brands worldwide, from 26.7% to 18.7%.

  3. In September 2026, Sea to Summit lost estimated Share of Search among tent Pegs brands worldwide, from 7.5% to 3.5%.

  4. In September 2026, Bell lost estimated Share of Search among tent Pegs brands worldwide, from 5.1% to 3.5%.

  5. In September 2026, Big Agnes lost estimated Share of Search among tent Pegs brands worldwide, from 2.8% to 1.3%.

  6. Estimated monthly branded searches for Hex worldwide rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

Where does Snow compete?

Snow is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tires brands3rd of 68.8%Show ranking
Teeth whitening strip brands2nd of 614.1%Show ranking
Boot Covers brands2nd of 715.9%Show ranking
Power Broom brands1st of 534.9%Show ranking
Fence Posts brands1st of 335.6%Show ranking
Tooth whitening products1st of 646.7%Show ranking
Shoe Covers brands1st of 649%Show ranking
Foam Gun brands1st of 451.6%Show ranking
Boot Dryer brands1st of 454.6%Show ranking
Whitening Kit brands1st of 558.9%Show ranking
Tent Stakes brands1st of 759.4%Show ranking
Foam Sprayer brands1st of 369.5%Show ranking
Tent Pegs brands1st of 872.1%Shown above
Teeth whitening brands1st of 772.3%Show ranking

How is Snow measured?

Brandwave collects information about searches that people make online using Snow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • snow
  • snow teeth whitening

Do you work for Snow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Snow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.