Brandwave

How popular isSnow in search?

In September 2026, there were an estimated 1.5M branded searches for Snow worldwide which held steady over the last 12 months. Snow holds 46.7% estimated Share of Search among tooth whitening products worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Snow46.7%
  2. Oral-B23.6%
  3. Colgate22.8%
  4. Hismile4.4%
  5. Crest1.9%
  6. Smile Direct Club0.69%
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Where does Snow compete?

Snow is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tooth whitening products1st of 646.7%Shown below
Teeth whitening strip brands1st of 547%Show ranking
Teeth whitening brands1st of 772.3%Show ranking

Which tooth whitening products compete with Snow?

Snow against tooth whitening products worldwide, by month

Share of Search by month for Snow, Oral-B, Colgate, Hismile. The figures are in the table below the chart.

View monthly share of search table
MonthSnowOral-BColgateHismileCrestSmile Direct Club
Oct 202546%25.7%20.2%5.3%1.8%1%
Nov 202550.9%26.6%13.1%7.2%1.4%0.75%
Dec 202558.1%22.3%12.4%5.2%1.3%0.7%
Jan 202668.9%14.5%10.9%3.8%1.2%0.68%
Feb 202653.3%20.4%17.5%6%1.8%0.96%
Mar 202639.9%22.9%25%8.5%2.4%1.3%
Apr 202632.8%27.2%28.2%8.3%2.4%1.1%
May 202629.5%30%29.1%7.6%2.6%1.2%
Jun 202621.9%33.9%31.4%8.8%2.9%1.1%
Jul 202621.3%32.9%32%9.4%2.8%1.5%
Aug 202631.8%29.1%29.4%6.6%2.3%0.85%
Sep 202646.7%23.6%22.8%4.4%1.9%0.69%

  1. 1.Snow

    46.7%

    Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +14.9 points.

  2. 2.Oral-B

    23.6%

    Moved from 3rd to 2nd. 760K estimated branded searches, 0% vs prior month. Share -5.6 points.

  3. 3.Colgate

    22.8%

    Moved from 2nd to 3rd. 736K estimated branded searches, -3.9% vs prior month. Share -6.5 points.

  4. 4.Hismile

    4.4%

    Held 4th. 142K estimated branded searches, -17.2% vs prior month. Share -2.2 points.

  5. 5.Crest

    1.9%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Smile Direct Club

    0.69%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Snow and its closest rivals

Every comparison with Snow

How has branded search demand for Snow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Snow worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Snow’s estimated Share of Search among tooth whitening products worldwide increased from 46% to 46.7%.
  • Across the 12 months ending September 2026, Snow’s estimated Share of Search among tooth whitening products worldwide peaked at 68.9% in January 2026 and was lowest at 21.3% in July 2026.

How did search popularity change for tooth whitening products worldwide in September 2026?

  1. In September 2026, Snow gained estimated Share of Search among tooth whitening products worldwide, from 31.8% to 46.7%.

  2. In September 2026, Colgate lost estimated Share of Search among tooth whitening products worldwide, from 29.4% to 22.8%.

  3. In September 2026, Oral-B lost estimated Share of Search among tooth whitening products worldwide, from 29.1% to 23.6%.

  4. In September 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 6.6% to 4.4%.

  5. Crest’s estimated Share of Search among tooth whitening products worldwide has lost ground for 3 months in a row, from 2.9% to 1.9% in September 2026.

  6. Estimated monthly branded searches for Smile Direct Club worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

How is Snow measured?

Brandwave collects information about searches that people make online using Snow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • snow
  • snow teeth whitening

Do you work for Snow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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