How popular isSnow in search?
In September 2026, there were an estimated 5.4K branded searches for Snow worldwide which is down 42.2% over the last 12 months. Snow holds 0.32% estimated Share of Search among tooth whitening products worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oral-B44%
Colgate42.7%
Hismile8.2%
Crest3.5%- Smile Direct Club1.3%
Snow0.32%
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Where does Snow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tooth whitening products | 6th of 6 | 0.32% | Shown below |
| Teeth whitening strip brands | 5th of 5 | 0.32% | Show ranking |
| Teeth whitening brands | 5th of 5 | 1.3% | Show ranking |
Which tooth whitening products compete with Snow?
Share of Search by month for Oral-B, Colgate, Hismile, Crest, Snow. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Hismile | Crest | Smile Direct Club | Snow |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 37.1% | 9.8% | 3.4% | 1.9% | 0.53% |
| Nov 2025 | 54% | 26.6% | 14.7% | 2.8% | 1.5% | 0.48% |
| Dec 2025 | 52.9% | 29.5% | 12.3% | 3% | 1.7% | 0.63% |
| Jan 2026 | 46.1% | 34.9% | 12.2% | 4% | 2.2% | 0.67% |
| Feb 2026 | 43.5% | 37.3% | 12.8% | 3.7% | 2% | 0.6% |
| Mar 2026 | 37.9% | 41.4% | 14.1% | 4% | 2.2% | 0.43% |
| Apr 2026 | 40.4% | 41.8% | 12.3% | 3.5% | 1.6% | 0.45% |
| May 2026 | 42.3% | 41.1% | 10.8% | 3.7% | 1.7% | 0.4% |
| Jun 2026 | 43.3% | 40% | 11.3% | 3.7% | 1.4% | 0.32% |
| Jul 2026 | 41.7% | 40.5% | 11.9% | 3.6% | 2% | 0.31% |
| Aug 2026 | 42.5% | 42.9% | 9.6% | 3.4% | 1.2% | 0.36% |
| Sep 2026 | 44% | 42.7% | 8.2% | 3.5% | 1.3% | 0.32% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44% | 760K | 0% | +1.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 42.7% | 736K | -3.9% | -0.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.2% | 142K | -17.2% | -1.4 points | |
| 4, held 4th | 3.5% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 1.3% | 22.2K | 0% | 0 points | |
| 6, held 6th | 0.32% | 5.4K | -14.5% | 0 points |
1.
Oral-B44%
Moved from 2nd to 1st. 760K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Colgate42.7%
Moved from 1st to 2nd. 736K estimated branded searches, -3.9% vs prior month. Share -0.2 points.
3.
Hismile8.2%
Held 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -1.4 points.
4.
Crest3.5%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.3%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Snow0.32%
Held 6th. 5.4K estimated branded searches, -14.5% vs prior month. Share 0 points.
Compare search popularity between Snow and its closest rivals
How has branded search demand for Snow changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Snow worldwide fell from 9.4K to 5.4K.
- Across the 12 months ending September 2026, Snow’s estimated Share of Search among tooth whitening products worldwide held steady, from 0.53% to 0.32%.
How did search popularity change for tooth whitening products worldwide in September 2026?
5 changes
In September 2026, Oral-B overtook Colgate to become the leader among tooth whitening products worldwide, with 44% estimated Share of Search.
In September 2026, Hismile lost estimated Share of Search among tooth whitening products worldwide, from 9.6% to 8.2%.
Estimated monthly branded searches for Colgate worldwide rose 11.3% over 12 measured months, from 661K to 736K in September 2026.
Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.
Estimated monthly branded searches for Smile Direct Club worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How is Snow measured?
Brandwave collects information about searches that people make online using Snow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- snow strip
- snow teeth
- snow teeth whitening
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Is Snow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.