How popular isSnow in search?
In September 2026, there were an estimated 1.5M branded searches for Snow worldwide which held steady over the last 12 months. Snow holds 8.8% estimated Share of Search among tires brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Toyota64.9%Jeep16%
Snow8.8%Midas7.1%
Bridgestone2.6%Maxxis0.53%
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Where does Snow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tires brands | 3rd of 6 | 8.8% | Shown below |
| Teeth whitening strip brands | 2nd of 6 | 14.1% | Show ranking |
| Tooth whitening products | 1st of 6 | 46.7% | Show ranking |
| Shoe Covers brands | 1st of 6 | 49% | Show ranking |
| Whitening Kit brands | 1st of 5 | 58.9% | Show ranking |
| Tent Stakes brands | 1st of 7 | 59.4% | Show ranking |
| Tent Pegs brands | 1st of 8 | 72.1% | Show ranking |
| Teeth whitening brands | 1st of 7 | 72.3% | Show ranking |
Which tires brands compete with Snow?
Share of Search by month for Toyota, Jeep, Snow, Midas, Bridgestone. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Jeep | Snow | Midas | Bridgestone | Maxxis |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 15.9% | 8.8% | 7.1% | 3.2% | 0.53% |
| Nov 2025 | 61.8% | 15.3% | 12.5% | 6.8% | 3.1% | 0.5% |
| Dec 2025 | 60.5% | 14.9% | 15% | 6.7% | 2.5% | 0.4% |
| Jan 2026 | 59.4% | 14.6% | 17.9% | 5.3% | 2.4% | 0.4% |
| Feb 2026 | 64.2% | 15.8% | 10.6% | 5.8% | 3.2% | 0.43% |
| Mar 2026 | 65.6% | 16.2% | 7.2% | 7.2% | 3.2% | 0.53% |
| Apr 2026 | 67.6% | 16.7% | 5% | 7.4% | 2.7% | 0.55% |
| May 2026 | 68.2% | 16.8% | 4.2% | 7.5% | 2.8% | 0.56% |
| Jun 2026 | 68.3% | 16.9% | 2.8% | 9.2% | 2.3% | 0.56% |
| Jul 2026 | 69.1% | 17.1% | 2.8% | 7.6% | 2.8% | 0.56% |
| Aug 2026 | 67.9% | 16.8% | 5.1% | 7.5% | 2.3% | 0.55% |
| Sep 2026 | 64.9% | 16% | 8.8% | 7.1% | 2.6% | 0.53% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 11.1M | 0% | -3 points | |
| 2, held 2nd | 16% | 2.7M | 0% | -0.7 points | |
| 3, moved from 4th to 3rd | 8.8% | 1.5M | +81.6% | +3.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.1% | 1.2M | 0% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.6% | 450K | +22.3% | +0.4 points | |
| 6, held 6th | 0.53% | 90.5K | 0% | 0 points |
1.
Toyota64.9%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -3 points.
2.
16%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.7 points.
3.
Snow8.8%
Moved from 4th to 3rd. 1.5M estimated branded searches, +81.6% vs prior month. Share +3.7 points.
4.
7.1%
Moved from 3rd to 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.3 points.
2.6%
Held 5th. 450K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
6.
0.53%
Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Snow and its closest rivals
Every comparison with Snow
46 comparisons
- Boots vs Snow
- Jeep vs Snow
- Snow vs Toyota
- Snow vs UGG
- Snow vs Wickes
- B&Q vs Snow
- Midas vs Snow
- Snow vs Yellow
- Snow vs Stihl
- Husqvarna vs Snow
- Oral-B vs Snow
- Karcher vs Snow
- Colgate vs Snow
- Alpine vs Snow
- Canopy vs Snow
- Adams vs Snow
- Red Wing vs Snow
- Snow vs Toro
- Bridgestone vs Snow
- Blue Diamond vs Snow
- Gator vs Snow
- Coleman vs Snow
- Arctic vs Snow
- Smile Dental vs Snow
- Hismile vs Snow
- Rapha vs Snow
- Chemical Guys vs Snow
- Castelli vs Snow
- Colgate Optic White vs Snow
- Opalescence vs Snow
- Maxxis vs Snow
- Blue vs Snow
- Bell vs Snow
- Sea to Summit vs Snow
- Crest vs Snow
- Crest 3D White vs Snow
- Big Agnes vs Snow
- Grisport vs Snow
- Smile Direct Club vs Snow
- ECHO vs Snow
- Snow vs Uline
- Snow vs Strong
- Lumino The Dentists vs Snow
- Easton vs Snow
- MSR vs Snow
- Hex vs Snow
How has branded search demand for Snow changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Snow worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Snow’s estimated Share of Search among tires brands worldwide peaked at 17.9% in January 2026 and was lowest at 2.8% in June 2026.
How did search popularity change for tires brands worldwide in September 2026?
5 changes
In September 2026, Snow overtook Midas to rank 3rd among tires brands worldwide, with 8.8% estimated Share of Search.
In September 2026, Toyota lost estimated Share of Search among tires brands worldwide, from 67.9% to 64.9%.
In September 2026, Jeep lost estimated Share of Search among tires brands worldwide, from 16.8% to 16%.
Midas’ estimated Share of Search among tires brands worldwide has lost ground for 3 months in a row, from 9.2% to 7.1% in September 2026.
Estimated monthly branded searches for Bridgestone worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How is Snow measured?
Brandwave collects information about searches that people make online using Snow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- snow
- snow teeth whitening
Do you work for Snow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Snow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.