Blue Diamond vs Halo:Which is searched more?
In September 2026, Blue Diamond had more branded searches than Halo among engagement ring brands worldwide. Blue Diamond was estimated to have 390K branded searches compared to Halo’s 14.8K, and held a 12.2% Share of Search versus Halo’s 0.46%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blue Diamond or Halo?
Compare the engagement ring brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue Diamond, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cartier | Blue Diamond | Pandora | Pearl | Halo | Emerald | Diamond | RUBY |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.3% | 8.6% | 0.72% | 0.88% | 0.39% | 0.04% | 0.02% | 0.03% |
| Nov 2025 | 88.7% | 8.6% | 1.6% | 0.72% | 0.32% | 0.03% | 0.02% | 0.03% |
| Dec 2025 | 87.2% | 10.2% | 1.6% | 0.71% | 0.31% | 0.03% | 0.02% | 0.02% |
| Jan 2026 | 87.5% | 10.3% | 0.86% | 0.86% | 0.39% | 0.03% | 0.02% | 0.02% |
| Feb 2026 | 85.6% | 12.2% | 0.85% | 0.85% | 0.38% | 0.03% | 0.02% | 0.03% |
| Mar 2026 | 85.8% | 12.2% | 0.69% | 0.85% | 0.38% | 0.04% | 0.03% | 0.03% |
| Apr 2026 | 87.7% | 10.4% | 0.71% | 0.71% | 0.39% | 0.04% | 0.02% | 0.03% |
| May 2026 | 87.9% | 10.2% | 0.87% | 0.58% | 0.32% | 0.03% | 0.02% | 0.02% |
| Jun 2026 | 85.6% | 12.1% | 0.85% | 1% | 0.38% | 0.03% | 0.02% | 0.02% |
| Jul 2026 | 84.8% | 12.1% | 0.84% | 1.9% | 0.37% | 0.03% | 0.02% | 0.02% |
| Aug 2026 | 85% | 12.1% | 0.84% | 1.5% | 0.46% | 0.04% | 0.02% | 0.02% |
| Sep 2026 | 85.7% | 12.2% | 0.85% | 0.69% | 0.46% | 0.04% | 0.02% | 0.02% |
How has the Blue Diamond and Halo comparison changed over the last 12 months?
3 findings
- Blue Diamond was ahead of Halo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Diamond’s estimated Share of Search among engagement ring brands worldwide moved from 8.6% to 12.2%, and its estimated monthly branded searches moved from 323K to 390K.
- Across the 12 months ending September 2026, Halo’s estimated Share of Search among engagement ring brands worldwide moved from 0.39% to 0.46%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for engagement ring brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Blue Diamond worldwide rose 20.7% over 12 measured months, from 323K to 390K in September 2026.
Other head-to-heads among engagement ring brands
How each brand is measured
Brandwave collects information about searches that people make online using Blue Diamond’s and Halo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Diamond
2 branded search terms
- blue diamond
- blue diamond almonds
Halo
1 branded search term
- halo swaddle
Put your own brand in this comparison
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