How popular isBell in search?
In September 2026, there were an estimated 74.1K branded searches for Bell worldwide which is down 18.2% over the last 12 months. Bell holds 0.01% estimated Share of Search among foot pump brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Bell and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Bell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Foot pump brands | 4th of 5 | 0.01% | Shown below |
| Bike helmet brands | 3rd of 5 | 13% | Show ranking |
| Motorcycle helmet brands | 3rd of 6 | 15.9% | Show ranking |
| Helmet visor brands | 2nd of 3 | 26.1% | Show ranking |
| Kids helmets | 1st of 6 | 34.7% | Show ranking |
| Cycling helmet brands | 1st of 3 | 42.3% | Show ranking |
Which foot pump brands compete with Bell?
Share of Search by month for Beto, Blackburn, Bontrager, Bell. The figures are in the table below the chart.
View monthly share of search table
| Month | Beto | Blackburn | Bontrager | Bell | Dunlop |
|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 55.4% | 7.5% | 0.02% | 0.01% |
| Nov 2025 | 37.7% | 56.1% | 6.2% | 0.02% | 0.01% |
| Dec 2025 | 38.1% | 56.8% | 5.1% | 0.01% | 0.01% |
| Jan 2026 | 62.2% | 34% | 3.7% | <0.01% | <0.01% |
| Feb 2026 | 37.7% | 56.1% | 6.2% | 0.01% | <0.01% |
| Mar 2026 | 51.9% | 42.4% | 5.7% | 0.02% | <0.01% |
| Apr 2026 | 37% | 55.5% | 7.5% | 0.01% | 0.01% |
| May 2026 | 41.2% | 50.4% | 8.3% | 0.02% | 0.01% |
| Jun 2026 | 36.6% | 54.4% | 9% | 0.02% | 0.02% |
| Jul 2026 | 32.6% | 59.4% | 8% | 0.02% | 0.02% |
| Aug 2026 | 47.4% | 47.4% | 5.2% | 0.02% | 0.02% |
| Sep 2026 | 47.8% | 47.8% | 4.3% | 0.01% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 301K | 0% | +0.5 points | |
| 2, held 2nd | 47.8% | 301K | 0% | +0.5 points | |
| 3, held 3rd | 4.3% | 27.1K | -18.1% | -0.9 points | |
| 4, held 4th | 0.01% | 90 | -18.2% | 0 points | |
| 5, held 5th | 0.01% | 90 | -18.2% | 0 points |
1.
Beto47.8%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.
47.8%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.3%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
4.
Bell0.01%
Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
Dunlop0.01%
Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Bell and its closest rivals
How has branded search demand for Bell changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bell worldwide fell from 90.6K to 74.1K.
- Across the 12 months ending September 2026, Bell’s estimated Share of Search among foot pump brands worldwide held steady, from 0.02% to 0.01%.
How did search popularity change for foot pump brands worldwide in September 2026?
4 changes

In September 2026, Bontrager lost estimated Share of Search among foot pump brands worldwide, from 5.2% to 4.3%.

Estimated monthly branded searches for Beto worldwide rose 82.4% over 12 measured months, from 165K to 301K in September 2026.

Estimated monthly branded searches for Dunlop worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.

Estimated monthly branded searches for Blackburn worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
How is Bell measured?
Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- bell foot pump
- bell helmet
Do you work for Bell? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Bell your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.