Brandwave

How popular isBell in search?

In September 2026, there were an estimated 74.1K branded searches for Bell worldwide which is down 18.2% over the last 12 months. Bell holds 0.01% estimated Share of Search among foot pump brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beto47.8%
  2. Blackburn47.8%
  3. Bontrager4.3%
  4. Bell0.01%
  5. Dunlop0.01%
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Where does Bell compete?

Bell is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Foot pump brands4th of 50.01%Shown below
Bike helmet brands3rd of 513%Show ranking
Motorcycle helmet brands3rd of 615.9%Show ranking
Helmet visor brands2nd of 326.1%Show ranking
Kids helmets1st of 634.7%Show ranking
Cycling helmet brands1st of 342.3%Show ranking

Which foot pump brands compete with Bell?

Bell against foot pump brands worldwide, by month

Share of Search by month for Beto, Blackburn, Bontrager, Bell. The figures are in the table below the chart.

View monthly share of search table
MonthBetoBlackburnBontragerBellDunlop
Oct 202537.1%55.4%7.5%0.02%0.01%
Nov 202537.7%56.1%6.2%0.02%0.01%
Dec 202538.1%56.8%5.1%0.01%0.01%
Jan 202662.2%34%3.7%<0.01%<0.01%
Feb 202637.7%56.1%6.2%0.01%<0.01%
Mar 202651.9%42.4%5.7%0.02%<0.01%
Apr 202637%55.5%7.5%0.01%0.01%
May 202641.2%50.4%8.3%0.02%0.01%
Jun 202636.6%54.4%9%0.02%0.02%
Jul 202632.6%59.4%8%0.02%0.02%
Aug 202647.4%47.4%5.2%0.02%0.02%
Sep 202647.8%47.8%4.3%0.01%0.01%
  1. 1.Beto

    47.8%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Blackburn

    47.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Bontrager

    4.3%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  4. 4.Bell

    0.01%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Dunlop

    0.01%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Bell and its closest rivals

How has branded search demand for Bell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bell worldwide fell from 90.6K to 74.1K.
  • Across the 12 months ending September 2026, Bell’s estimated Share of Search among foot pump brands worldwide held steady, from 0.02% to 0.01%.

How did search popularity change for foot pump brands worldwide in September 2026?

  1. In September 2026, Bontrager lost estimated Share of Search among foot pump brands worldwide, from 5.2% to 4.3%.

  2. Estimated monthly branded searches for Beto worldwide rose 82.4% over 12 measured months, from 165K to 301K in September 2026.

  3. Estimated monthly branded searches for Dunlop worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.

  4. Estimated monthly branded searches for Blackburn worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

How is Bell measured?

Brandwave collects information about searches that people make online using Bell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • bell foot pump
  • bell helmet

Do you work for Bell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Bell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.