Brandwave

How popular isAffinity in search?

In September 2026, there were an estimated 376K branded searches for Affinity worldwide which is down 44.2% over the last 12 months. Affinity holds <0.01% estimated Share of Search among graphic design tools worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Canva96.1%
  2. Figma2.6%
  3. Adobe Express0.96%
  4. Adobe Photoshop0.35%
  5. Adobe Illustrator<0.01%
  6. Affinity<0.01%
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Which graphic design tools compete with Affinity?

Affinity against graphic design tools worldwide, by month

Share of Search by month for Canva, Figma, Affinity. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe ExpressAdobe PhotoshopAdobe IllustratorAffinity
Oct 202596.2%2.6%0.83%0.35%<0.01%<0.01%
Nov 202595.5%3.1%1%0.42%<0.01%0.01%
Dec 202595.4%3.1%1%0.51%<0.01%<0.01%
Jan 202696.1%2.6%0.99%0.34%<0.01%<0.01%
Feb 202696.1%2.5%0.98%0.34%<0.01%<0.01%
Mar 202695.6%3.1%0.99%0.34%<0.01%<0.01%
Apr 202695.5%3.1%1%0.34%<0.01%<0.01%
May 202695.6%3.1%0.96%0.28%<0.01%<0.01%
Jun 202695.6%3.1%0.96%0.34%<0.01%<0.01%
Jul 202694.9%3.7%0.94%0.41%<0.01%<0.01%
Aug 202696.1%2.6%0.97%0.34%<0.01%<0.01%
Sep 202696.1%2.6%0.96%0.35%<0.01%<0.01%

  1. 1.Canva

    96.1%

    Held 1st. 187M estimated branded searches, +21.5% vs prior month. Share 0 points.

  2. 2.Figma

    2.6%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Adobe Express

    0.96%

    Held 3rd. 1.9M estimated branded searches, +21.3% vs prior month. Share 0 points.

  4. 4.Adobe Photoshop

    0.35%

    Held 4th. 673K estimated branded searches, +22.4% vs prior month. Share 0 points.

  5. 5.Adobe Illustrator

    <0.01%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Affinity

    <0.01%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Affinity and its closest rivals

Every comparison with Affinity

How has branded search demand for Affinity changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Affinity worldwide fell from 673K to 376K.
  • Across the 12 months ending September 2026, Affinity’s estimated Share of Search among graphic design tools worldwide held steady at <0.01%.

How did search popularity change for graphic design tools worldwide in September 2026?

  1. Estimated monthly branded searches for Affinity worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  3. Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.

  4. Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  5. Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Affinity compete?

Affinity is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software13th of 310.19%Show ranking
Graphic design tools6th of 6<0.01%Shown above
Image editing software7th of 131.9%Show ranking
Vector graphics software4th of 109.1%Show ranking
Illustration software5th of 55.4%Show ranking
Photo editing software4th of 55.4%Show ranking
Desktop publishing software2nd of 718.4%Show ranking

How is Affinity measured?

Brandwave collects information about searches that people make online using Affinity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • affinity app
  • affinity by canva
  • affinity canva
  • affinity design
  • affinity designer
  • affinity designer 2
  • affinity designer ipad
  • affinity designer linux
  • affinity designer mac
  • affinity designer windows
  • affinity photo
  • affinity photo editor
  • affinity photo ipad
  • affinity photo linux
  • affinity photo mac
  • affinity photo software
  • affinity publisher
  • affinity publisher 2
  • affinity publisher mac
  • affinity software mac
  • affinity studio
  • affinity studio ipad
  • affinity studio linux
  • affinity.studio
  • canva affinity
  • serif affinity

How the Brand Demand Index is measured

Who owns Affinity?

Affinity is owned by Canva. Brandwave also tracks Canva, owned by the same company, worldwide.

Do you work for Affinity? To request corrections or removal please contact us via our support page and we will be happy to assist.

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