Brandwave

How popular isAdobe Express in search?

In September 2026, there were an estimated 1.9M branded searches for Adobe Express worldwide which is down 5.8% over the last 12 months. Adobe Express holds 0.96% estimated Share of Search among graphic design tools worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Canva96.1%
  2. Figma2.6%
  3. Adobe Express0.96%
  4. Adobe Photoshop0.35%
  5. Adobe Illustrator<0.01%
  6. Affinity<0.01%
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Which graphic design tools compete with Adobe Express?

Adobe Express against graphic design tools worldwide, by month

Share of Search by month for Canva, Figma, Adobe Express. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe ExpressAdobe PhotoshopAdobe IllustratorAffinity
Oct 202596.2%2.6%0.83%0.35%<0.01%<0.01%
Nov 202595.5%3.1%1%0.42%<0.01%0.01%
Dec 202595.4%3.1%1%0.51%<0.01%<0.01%
Jan 202696.1%2.6%0.99%0.34%<0.01%<0.01%
Feb 202696.1%2.5%0.98%0.34%<0.01%<0.01%
Mar 202695.6%3.1%0.99%0.34%<0.01%<0.01%
Apr 202695.5%3.1%1%0.34%<0.01%<0.01%
May 202695.6%3.1%0.96%0.28%<0.01%<0.01%
Jun 202695.6%3.1%0.96%0.34%<0.01%<0.01%
Jul 202694.9%3.7%0.94%0.41%<0.01%<0.01%
Aug 202696.1%2.6%0.97%0.34%<0.01%<0.01%
Sep 202696.1%2.6%0.96%0.35%<0.01%<0.01%

  1. 1.Canva

    96.1%

    Held 1st. 187M estimated branded searches, +21.5% vs prior month. Share 0 points.

  2. 2.Figma

    2.6%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Adobe Express

    0.96%

    Held 3rd. 1.9M estimated branded searches, +21.3% vs prior month. Share 0 points.

  4. 4.Adobe Photoshop

    0.35%

    Held 4th. 673K estimated branded searches, +22.4% vs prior month. Share 0 points.

  5. 5.Adobe Illustrator

    <0.01%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Affinity

    <0.01%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adobe Express and its closest rivals

Every comparison with Adobe Express

How has branded search demand for Adobe Express changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Express worldwide fell from 2M to 1.9M.
  • Across the 12 months ending September 2026, Adobe Express’ estimated Share of Search among graphic design tools worldwide held steady, from 0.83% to 0.96%.

How did search popularity change for graphic design tools worldwide in September 2026?

  1. Estimated monthly branded searches for Affinity worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  3. Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.

  4. Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  5. Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Adobe Express compete?

Adobe Express is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software4th of 310.93%Show ranking
Online design tools3rd of 100.96%Show ranking
Graphic design tools3rd of 60.96%Shown above
Design template platforms2nd of 50.99%Show ranking
Social media template platforms2nd of 30.99%Show ranking

How is Adobe Express measured?

Brandwave collects information about searches that people make online using Adobe Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • adobe adobe express
  • adobe express ai
  • adobe express android
  • adobe express animation
  • adobe express app
  • adobe express cloud
  • adobe express create
  • adobe express desktop
  • adobe express mobile
  • adobe express nonprofits
  • adobe express page
  • adobe express pc
  • adobe express photoshop
  • adobe express pro
  • adobe express site
  • adobe express software
  • adobe express use
  • adobe express windows
  • adobe spark
  • adobe spark app
  • adobe spark express
  • adobe spark page
  • adobe spark post
  • adobe spark software
  • adobe spark video
  • adobe spark videos
  • adobeexpress

How the Brand Demand Index is measured

Who owns Adobe Express?

Adobe Express is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Stock and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Express? To request corrections or removal please contact us via our support page and we will be happy to assist.

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