Brandwave

Graphic design tools:Which are searched most?

In September 2026, Canva was the most searched among graphic design tools worldwide, with an estimated 187M branded searches and 96.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Canva96.1%
  2. Figma2.6%
  3. Adobe Express0.96%
  4. Adobe Photoshop0.35%
  5. Adobe Illustrator<0.01%
  6. Affinity<0.01%

Follow graphic design tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the graphic design tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among graphic design tools worldwide, by month

Share of Search by month for Canva, Figma. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe ExpressAdobe PhotoshopAdobe IllustratorAffinity
Oct 202596.2%2.6%0.83%0.35%<0.01%<0.01%
Nov 202595.5%3.1%1%0.42%<0.01%0.01%
Dec 202595.4%3.1%1%0.51%<0.01%<0.01%
Jan 202696.1%2.6%0.99%0.34%<0.01%<0.01%
Feb 202696.1%2.5%0.98%0.34%<0.01%<0.01%
Mar 202695.6%3.1%0.99%0.34%<0.01%<0.01%
Apr 202695.5%3.1%1%0.34%<0.01%<0.01%
May 202695.6%3.1%0.96%0.28%<0.01%<0.01%
Jun 202695.6%3.1%0.96%0.34%<0.01%<0.01%
Jul 202694.9%3.7%0.94%0.41%<0.01%<0.01%
Aug 202696.1%2.6%0.97%0.34%<0.01%<0.01%
Sep 202696.1%2.6%0.96%0.35%<0.01%<0.01%

This month’s ranking, September 2026

  1. 1.Canva

    96.1%

    Held 1st. 187M estimated branded searches, +21.5% vs prior month. Share 0 points.

  2. 2.Figma

    2.6%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Adobe Express

    0.96%

    Held 3rd. 1.9M estimated branded searches, +21.3% vs prior month. Share 0 points.

  4. 4.Adobe Photoshop

    0.35%

    Held 4th. 673K estimated branded searches, +22.4% vs prior month. Share 0 points.

  5. 5.Adobe Illustrator

    <0.01%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Affinity

    <0.01%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among graphic design tools worldwide?

In September 2026, Canva was the most searched among graphic design tools worldwide, with an estimated 187M branded searches and 96.1% estimated Share of Search within this set. Figma is in 2nd place, 93.6 percentage points behind at 2.6% Share of Search.

Global graphic design tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Canva96.2% → 96.1%96.2%Oct 202594.9%Jul 20261st
Figma2.6%3.7%Jul 20262.5%Feb 20262nd
Adobe Express0.83% → 0.96%1%Apr 20260.83%Oct 20253rd
Adobe Photoshop0.35%0.51%Dec 20250.28%May 20264th
Adobe Illustrator<0.01%<0.01%Dec 2025<0.01%May 20265th
Affinity<0.01%0.01%Nov 2025<0.01%Feb 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Canva’s estimated Share of Search among graphic design tools worldwide peaked at 96.2% in October 2025 and was lowest at 94.9% in July 2026.
  • Across the 12 months ending September 2026, Figma’s estimated Share of Search among graphic design tools worldwide peaked at 3.7% in July 2026 and was lowest at 2.5% in February 2026.
  • Across the 12 months ending September 2026, Canva, Figma, Adobe Express, Adobe Photoshop, Adobe Illustrator and Affinity held steady: their estimated Share of Search among graphic design tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for graphic design tools worldwide in September 2026?

  1. Estimated monthly branded searches for Affinity worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  3. Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.

  4. Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  5. Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free