Brandwave

How popular isFigma in search?

In September 2026, there were an estimated 5M branded searches for Figma worldwide which is down 18.3% over the last 12 months. Figma holds 2.6% estimated Share of Search among graphic design tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Canva96.1%
  2. Figma2.6%
  3. Adobe Express0.96%
  4. Adobe Photoshop0.35%
  5. Adobe Illustrator<0.01%
  6. Affinity<0.01%
Figma website (opens in a new tab)

Follow Figma and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which graphic design tools compete with Figma?

Figma against graphic design tools worldwide, by month

Share of Search by month for Canva, Figma. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe ExpressAdobe PhotoshopAdobe IllustratorAffinity
Oct 202596.2%2.6%0.83%0.35%<0.01%<0.01%
Nov 202595.5%3.1%1%0.42%<0.01%0.01%
Dec 202595.4%3.1%1%0.51%<0.01%<0.01%
Jan 202696.1%2.6%0.99%0.34%<0.01%<0.01%
Feb 202696.1%2.5%0.98%0.34%<0.01%<0.01%
Mar 202695.6%3.1%0.99%0.34%<0.01%<0.01%
Apr 202695.5%3.1%1%0.34%<0.01%<0.01%
May 202695.6%3.1%0.96%0.28%<0.01%<0.01%
Jun 202695.6%3.1%0.96%0.34%<0.01%<0.01%
Jul 202694.9%3.7%0.94%0.41%<0.01%<0.01%
Aug 202696.1%2.6%0.97%0.34%<0.01%<0.01%
Sep 202696.1%2.6%0.96%0.35%<0.01%<0.01%

  1. 1.Canva

    96.1%

    Held 1st. 187M estimated branded searches, +21.5% vs prior month. Share 0 points.

  2. 2.Figma

    2.6%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Adobe Express

    0.96%

    Held 3rd. 1.9M estimated branded searches, +21.3% vs prior month. Share 0 points.

  4. 4.Adobe Photoshop

    0.35%

    Held 4th. 673K estimated branded searches, +22.4% vs prior month. Share 0 points.

  5. 5.Adobe Illustrator

    <0.01%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Affinity

    <0.01%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Figma and its closest rivals

Every comparison with Figma

How has branded search demand for Figma changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Figma worldwide fell from 6.1M to 5M.
  • Across the 12 months ending September 2026, Figma’s estimated Share of Search among graphic design tools worldwide peaked at 3.7% in July 2026 and was lowest at 2.5% in February 2026.

How did search popularity change for graphic design tools worldwide in September 2026?

  1. Estimated monthly branded searches for Affinity worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  3. Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.

  4. Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  5. Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Figma compete?

Figma is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design tools2nd of 62.6%Shown above
UI design tools1st of 595.6%Show ranking
Prototyping tools1st of 597.1%Show ranking
Wireframing tools1st of 598.9%Show ranking

How is Figma measured?

Brandwave collects information about searches that people make online using Figma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • figma

Do you work for Figma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Figma your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free