Brandwave

How popular isAdobe Illustrator in search?

In September 2026, there were an estimated 568K branded searches for Adobe Illustrator worldwide which is down 18.7% over the last 12 months. Adobe Illustrator holds <0.01% estimated Share of Search among graphic design tools worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Canva96.1%
  2. Figma2.6%
  3. Adobe Express0.96%
  4. Adobe Photoshop0.35%
  5. Adobe Illustrator<0.01%
  6. Affinity<0.01%
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Which graphic design tools compete with Adobe Illustrator?

Adobe Illustrator against graphic design tools worldwide, by month

Share of Search by month for Canva, Figma, Adobe Illustrator. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe ExpressAdobe PhotoshopAdobe IllustratorAffinity
Oct 202596.2%2.6%0.83%0.35%<0.01%<0.01%
Nov 202595.5%3.1%1%0.42%<0.01%0.01%
Dec 202595.4%3.1%1%0.51%<0.01%<0.01%
Jan 202696.1%2.6%0.99%0.34%<0.01%<0.01%
Feb 202696.1%2.5%0.98%0.34%<0.01%<0.01%
Mar 202695.6%3.1%0.99%0.34%<0.01%<0.01%
Apr 202695.5%3.1%1%0.34%<0.01%<0.01%
May 202695.6%3.1%0.96%0.28%<0.01%<0.01%
Jun 202695.6%3.1%0.96%0.34%<0.01%<0.01%
Jul 202694.9%3.7%0.94%0.41%<0.01%<0.01%
Aug 202696.1%2.6%0.97%0.34%<0.01%<0.01%
Sep 202696.1%2.6%0.96%0.35%<0.01%<0.01%

  1. 1.Canva

    96.1%

    Held 1st. 187M estimated branded searches, +21.5% vs prior month. Share 0 points.

  2. 2.Figma

    2.6%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Adobe Express

    0.96%

    Held 3rd. 1.9M estimated branded searches, +21.3% vs prior month. Share 0 points.

  4. 4.Adobe Photoshop

    0.35%

    Held 4th. 673K estimated branded searches, +22.4% vs prior month. Share 0 points.

  5. 5.Adobe Illustrator

    <0.01%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Affinity

    <0.01%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adobe Illustrator and its closest rivals

Every comparison with Adobe Illustrator

How has branded search demand for Adobe Illustrator changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Illustrator worldwide fell from 699K to 568K.
  • Across the 12 months ending September 2026, Adobe Illustrator’s estimated Share of Search among graphic design tools worldwide held steady at <0.01%.

How did search popularity change for graphic design tools worldwide in September 2026?

  1. Estimated monthly branded searches for Affinity worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  3. Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.

  4. Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  5. Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Adobe Illustrator compete?

Adobe Illustrator is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software9th of 310.28%Show ranking
Graphic design tools5th of 6<0.01%Shown above
Vector graphics software2nd of 1025.7%Show ranking
Illustration software2nd of 526.1%Show ranking

How is Adobe Illustrator measured?

Brandwave collects information about searches that people make online using Adobe Illustrator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • adobe illustrator
  • adobeillustrator
  • illustrator ai
  • illustrator software

How the Brand Demand Index is measured

Who owns Adobe Illustrator?

Adobe Illustrator is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Stock and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Illustrator? To request corrections or removal please contact us via our support page and we will be happy to assist.

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