Brandwave

Adobe Illustrator vs Affinity:Which is searched more?

In September 2026, Adobe Illustrator had more branded searches than Affinity among graphic design tools worldwide. Adobe Illustrator was estimated to have 9.9K branded searches compared to Affinity’s 5.4K, and held a <0.01% Share of Search versus Affinity’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among graphic design tools worldwide in September 2026Which is more popular in search, Adobe Illustrator or Affinity?
Adobe Illustrator<0.01%9.9K searches
vs
Affinity<0.01%5.4K searches

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Which is more popular in search, Adobe Illustrator or Affinity?

Compare the graphic design tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adobe Illustrator and Affinity among graphic design tools worldwide, by month

Share of Search by month for Adobe Illustrator, Affinity. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe ExpressAdobe PhotoshopAdobe IllustratorAffinity
Oct 202596.2%2.6%0.83%0.35%<0.01%<0.01%
Nov 202595.5%3.1%1%0.42%<0.01%0.01%
Dec 202595.4%3.1%1%0.51%<0.01%<0.01%
Jan 202696.1%2.6%0.99%0.34%<0.01%<0.01%
Feb 202696.1%2.5%0.98%0.34%<0.01%<0.01%
Mar 202695.6%3.1%0.99%0.34%<0.01%<0.01%
Apr 202695.5%3.1%1%0.34%<0.01%<0.01%
May 202695.6%3.1%0.96%0.28%<0.01%<0.01%
Jun 202695.6%3.1%0.96%0.34%<0.01%<0.01%
Jul 202694.9%3.7%0.94%0.41%<0.01%<0.01%
Aug 202696.1%2.6%0.97%0.34%<0.01%<0.01%
Sep 202696.1%2.6%0.96%0.35%<0.01%<0.01%

How has the Adobe Illustrator and Affinity comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Affinity took it in November 2025, Adobe Illustrator took it in December 2025.
  • Across the 12 months ending September 2026, Adobe Illustrator’s estimated Share of Search among graphic design tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Affinity’s estimated Share of Search among graphic design tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 9.9K to 5.4K.

How did search popularity change for graphic design tools worldwide in September 2026?

  1. Estimated monthly branded searches for Affinity worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Other head-to-heads among graphic design tools

How each brand is measured

Brandwave collects information about searches that people make online using Adobe Illustrator’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Illustrator

1 branded search term

  • adobeillustrator

Affinity

1 branded search term

  • affinity app

How the Brand Demand Index is measured

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