Adobe Illustrator vs Canva:Which is searched more?
In September 2026, Canva had more branded searches than Adobe Illustrator among graphic design tools worldwide. Canva was estimated to have 187M branded searches compared to Adobe Illustrator’s 9.9K, and held a 96.1% Share of Search versus Adobe Illustrator’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Illustrator or Canva?
Compare the graphic design tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canva, Adobe Illustrator. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Figma | Adobe Express | Adobe Photoshop | Adobe Illustrator | Affinity |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 2.6% | 0.83% | 0.35% | <0.01% | <0.01% |
| Nov 2025 | 95.5% | 3.1% | 1% | 0.42% | <0.01% | 0.01% |
| Dec 2025 | 95.4% | 3.1% | 1% | 0.51% | <0.01% | <0.01% |
| Jan 2026 | 96.1% | 2.6% | 0.99% | 0.34% | <0.01% | <0.01% |
| Feb 2026 | 96.1% | 2.5% | 0.98% | 0.34% | <0.01% | <0.01% |
| Mar 2026 | 95.6% | 3.1% | 0.99% | 0.34% | <0.01% | <0.01% |
| Apr 2026 | 95.5% | 3.1% | 1% | 0.34% | <0.01% | <0.01% |
| May 2026 | 95.6% | 3.1% | 0.96% | 0.28% | <0.01% | <0.01% |
| Jun 2026 | 95.6% | 3.1% | 0.96% | 0.34% | <0.01% | <0.01% |
| Jul 2026 | 94.9% | 3.7% | 0.94% | 0.41% | <0.01% | <0.01% |
| Aug 2026 | 96.1% | 2.6% | 0.97% | 0.34% | <0.01% | <0.01% |
| Sep 2026 | 96.1% | 2.6% | 0.96% | 0.35% | <0.01% | <0.01% |
How has the Adobe Illustrator and Canva comparison changed over the last 12 months?
3 findings
- Canva was ahead of Adobe Illustrator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Illustrator’s estimated Share of Search among graphic design tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Canva’s estimated Share of Search among graphic design tools worldwide moved from 96.2% to 96.1%, and its estimated monthly branded searches moved from 229M to 187M.
How did search popularity change for graphic design tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.
Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among graphic design tools
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Illustrator’s and Canva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Illustrator
1 branded search term
- adobeillustrator
Canva
64 branded search terms
- business card canva
- business card on canva
- business cards canva
- business cards on canva
- canva
- canva app
- canva application
- canva apps
- canva artificial intelligence
- canva background remover
- canva barcode generator
- canva bg remover
- canva business card
- canva business cards
- canva collage maker
- canva collage photo
- canva color wheel
- canva colors wheel
- canva cv maker
- canva cv template
- canva design
- canva face swap
- canva faceswap
- canva for education
- canva for educators
- canva logos
- canva pdf edit
- canva pdf editable
- canva pdf editor
- canva photo collage
- canva photo collages
- canva photo editor
- canva pic collage
- canva print
- canva printable
- canva printers
- canva printing
- canva prints
- canva pro
- canva resume
1–40 of 64
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.