Brandwave

How popular isCanva in search?

In September 2026, there were an estimated 189M branded searches for Canva worldwide which is down 18% over the last 12 months. Canva holds 96.1% estimated Share of Search among graphic design tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Canva96.1%
  2. Figma2.6%
  3. Adobe Express0.96%
  4. Adobe Photoshop0.35%
  5. Adobe Illustrator<0.01%
  6. Affinity<0.01%
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Which graphic design tools compete with Canva?

Canva against graphic design tools worldwide, by month

Share of Search by month for Canva, Figma. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe ExpressAdobe PhotoshopAdobe IllustratorAffinity
Oct 202596.2%2.6%0.83%0.35%<0.01%<0.01%
Nov 202595.5%3.1%1%0.42%<0.01%0.01%
Dec 202595.4%3.1%1%0.51%<0.01%<0.01%
Jan 202696.1%2.6%0.99%0.34%<0.01%<0.01%
Feb 202696.1%2.5%0.98%0.34%<0.01%<0.01%
Mar 202695.6%3.1%0.99%0.34%<0.01%<0.01%
Apr 202695.5%3.1%1%0.34%<0.01%<0.01%
May 202695.6%3.1%0.96%0.28%<0.01%<0.01%
Jun 202695.6%3.1%0.96%0.34%<0.01%<0.01%
Jul 202694.9%3.7%0.94%0.41%<0.01%<0.01%
Aug 202696.1%2.6%0.97%0.34%<0.01%<0.01%
Sep 202696.1%2.6%0.96%0.35%<0.01%<0.01%

  1. 1.Canva

    96.1%

    Held 1st. 187M estimated branded searches, +21.5% vs prior month. Share 0 points.

  2. 2.Figma

    2.6%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share 0 points.

  3. 3.Adobe Express

    0.96%

    Held 3rd. 1.9M estimated branded searches, +21.3% vs prior month. Share 0 points.

  4. 4.Adobe Photoshop

    0.35%

    Held 4th. 673K estimated branded searches, +22.4% vs prior month. Share 0 points.

  5. 5.Adobe Illustrator

    <0.01%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Affinity

    <0.01%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Canva and its closest rivals

Every comparison with Canva

How has branded search demand for Canva changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Canva worldwide fell from 230M to 189M.
  • Across the 12 months ending September 2026, Canva’s estimated Share of Search among graphic design tools worldwide peaked at 96.2% in October 2025 and was lowest at 94.9% in July 2026.

How did search popularity change for graphic design tools worldwide in September 2026?

  1. Estimated monthly branded searches for Affinity worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Figma worldwide fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.

  3. Estimated monthly branded searches for Canva worldwide fell 18.3% over 12 measured months, from 229M to 187M in September 2026.

  4. Estimated monthly branded searches for Adobe Photoshop worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  5. Estimated monthly branded searches for Adobe Illustrator worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Canva compete?

Canva is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI image editing tools1st of 590.4%Show ranking
Presentation software1st of 789.9%Show ranking
Graphic design software1st of 3192.5%Show ranking
Online design tools1st of 1095.4%Show ranking
Graphic design tools1st of 696.1%Shown above
Design template platforms1st of 598.8%Show ranking
Social media template platforms1st of 399%Show ranking
Design template marketplaces1st of 599.8%Show ranking
Thumbnail design tools1st of 499.8%Show ranking

How is Canva measured?

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

65 branded search terms

  • business card canva
  • business card on canva
  • business cards canva
  • business cards on canva
  • canva
  • canva ai
  • canva app
  • canva application
  • canva apps
  • canva artificial intelligence
  • canva background remover
  • canva barcode generator
  • canva bg remover
  • canva business card
  • canva business cards
  • canva collage maker
  • canva collage photo
  • canva color wheel
  • canva colors wheel
  • canva cv maker
  • canva cv template
  • canva design
  • canva face swap
  • canva faceswap
  • canva for education
  • canva for educators
  • canva logos
  • canva pdf edit
  • canva pdf editable
  • canva pdf editor
  • canva photo collage
  • canva photo collages
  • canva photo editor
  • canva pic collage
  • canva print
  • canva printable
  • canva printers
  • canva printing
  • canva prints
  • canva pro

1–40 of 65

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How the Brand Demand Index is measured

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