How popular isXbox in search?
In September 2026, there were an estimated 7.6M branded searches for Xbox worldwide which is down 15.2% over the last 12 months. Xbox holds 37.6% estimated Share of Search among video game consoles worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xbox37.6%
PlayStation30.2%
Nintendo Switch20.2%
Steam Deck10.1%
Meta Quest1.7%
Atari0.13%
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Where does Xbox compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video game consoles | 1st of 6 | 37.6% | Shown below |
| Games consoles | 1st of 5 | 37.7% | Show ranking |
| Gaming platforms | 1st of 5 | 41.9% | Show ranking |
| Gaming console brands | 1st of 5 | 44.5% | Show ranking |
Which video game consoles compete with Xbox?
Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam Deck. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | PlayStation | Nintendo Switch | Steam Deck | Meta Quest | Atari |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 22.8% | 22.8% | 11.4% | 1.9% | 0.12% |
| Nov 2025 | 37.7% | 20.7% | 25.3% | 14.1% | 2.1% | 0.09% |
| Dec 2025 | 34.9% | 22.6% | 27.6% | 12.6% | 2.3% | 0.1% |
| Jan 2026 | 39% | 21% | 25.6% | 12.2% | 2.1% | 0.11% |
| Feb 2026 | 38.4% | 25.7% | 21.1% | 12.9% | 1.8% | 0.11% |
| Mar 2026 | 38.9% | 25.5% | 20.9% | 12.8% | 1.7% | 0.11% |
| Apr 2026 | 36.6% | 24.9% | 24.9% | 11.9% | 1.7% | 0.11% |
| May 2026 | 36% | 24.1% | 24.1% | 14% | 1.6% | 0.11% |
| Jun 2026 | 37.2% | 20.7% | 31% | 9.9% | 1.2% | 0.09% |
| Jul 2026 | 39.9% | 27.2% | 22.2% | 9.1% | 1.5% | 0.1% |
| Aug 2026 | 44.3% | 24.2% | 19.8% | 9.9% | 1.6% | 0.13% |
| Sep 2026 | 37.6% | 30.2% | 20.2% | 10.1% | 1.7% | 0.13% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 7.6M | -16.8% | -6.7 points | |
| 2, held 2nd | 30.2% | 6.1M | +22.4% | +6 points | |
| 3, held 3rd | 20.2% | 4.1M | 0% | +0.4 points | |
| 4, held 4th | 10.1% | 2M | 0% | +0.2 points | |
| 5, held 5th | 1.7% | 334K | 0% | 0 points | |
| 6, held 6th | 0.13% | 27.1K | 0% | 0 points |
1.
Xbox37.6%
Held 1st. 7.6M estimated branded searches, -16.8% vs prior month. Share -6.7 points.
30.2%
Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +6 points.
20.2%
Held 3rd. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.
10.1%
Held 4th. 2M estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 5th. 334K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Atari0.13%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Xbox and its closest rivals
Every comparison with Xbox
10 comparisons
How has branded search demand for Xbox changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Xbox worldwide fell from 9M to 7.6M.
- Across the 12 months ending September 2026, Xbox’s estimated Share of Search among video game consoles worldwide decreased from 41% to 37.6%.
- Across the 12 months ending September 2026, Xbox’s estimated Share of Search among video game consoles worldwide peaked at 44.3% in August 2026 and was lowest at 34.9% in December 2025.
How did search popularity change for video game consoles worldwide in September 2026?
5 changes
In September 2026, PlayStation gained estimated Share of Search among video game consoles worldwide, from 24.2% to 30.2%.
In September 2026, Xbox lost estimated Share of Search among video game consoles worldwide, from 44.3% to 37.6%.
Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 12 measured months, from 409K to 334K in September 2026.
Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
Estimated monthly branded searches for Steam Deck worldwide fell 18.1% over 12 measured months, from 2.5M to 2M in September 2026.
How is Xbox measured?
Brandwave collects information about searches that people make online using Xbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- xbox
- xbox controller
- xbox one
Who owns Xbox?
Xbox is owned by 
Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
LinkedIn Ads, Microsoft 365, 
Microsoft Authenticator, Microsoft Bookings, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint and Xbox Game Pass, owned by the same company, worldwide.
Do you work for Xbox? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Xbox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.