Brandwave

How popular isPhilips Avent in search?

In September 2026, there were an estimated 198K branded searches for Philips Avent worldwide which held steady over the last 12 months. Philips Avent holds 13.3% estimated Share of Search among steamer blender brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Philips64.9%
  2. Tommee Tippee19.1%
  3. Philips Avent13.3%
  4. Beaba2.7%
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Where does Philips Avent compete?

Philips Avent is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Steamer blender brands3rd of 413.3%Shown below
Bottle sterilisers4th of 614.7%Show ranking
Sippy cups3rd of 620.1%Show ranking
Breast pads brands3rd of 620.7%Show ranking
Baby bottle brands3rd of 621.1%Show ranking
Baby food makers3rd of 621.3%Show ranking
Milk warmer brands3rd of 326.1%Show ranking
Breast pump brands2nd of 627.3%Show ranking
Baby dummy brands2nd of 531.5%Show ranking

Which steamer blender brands compete with Philips Avent?

Philips Avent against steamer blender brands worldwide, by month

Share of Search by month for Philips, Tommee Tippee, Philips Avent, Beaba. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsTommee TippeePhilips AventBeaba
Oct 202567.4%17.1%12.9%2.6%
Nov 202570.7%15.4%11.6%2.4%
Dec 202575.2%13.3%9.6%1.9%
Jan 202665.7%18.1%13%3.1%
Feb 202668%16.7%12.3%3%
Mar 202664.1%18.9%14.2%2.9%
Apr 202665.4%17.1%14.5%3%
May 202664.7%17.5%14.8%3%
Jun 202663.3%19.3%14.5%3%
Jul 202665.9%18.4%13%2.7%
Aug 202666.4%18.5%12.6%2.6%
Sep 202664.9%19.1%13.3%2.7%

  1. 1.Philips

    64.9%

    Held 1st. 970K estimated branded searches, -7.3% vs prior month. Share -1.4 points.

  2. 2.Tommee Tippee

    19.1%

    Held 2nd. 286K estimated branded searches, -2.1% vs prior month. Share +0.6 points.

  3. 3.Philips Avent

    13.3%

    Held 3rd. 198K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Beaba

    2.7%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Philips Avent and its closest rivals

Every comparison with Philips Avent

How has branded search demand for Philips Avent changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 198K.
  • Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among steamer blender brands worldwide peaked at 14.8% in May 2026 and was lowest at 9.6% in December 2025.

How did search popularity change for steamer blender brands worldwide in September 2026?

  1. In September 2026, Philips Avent gained estimated Share of Search among steamer blender brands worldwide, from 12.6% to 13.3%.

  2. In September 2026, Tommee Tippee gained estimated Share of Search among steamer blender brands worldwide, from 18.5% to 19.1%.

  3. In September 2026, Philips lost estimated Share of Search among steamer blender brands worldwide, from 66.4% to 64.9%.

How is Philips Avent measured?

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • avent bottles
  • philips avent

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Lumea and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

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