How popular isOsprey in search?
In September 2026, there were an estimated 207K branded searches for Osprey worldwide which is up 42.9% over the last 12 months. Osprey holds 22.7% estimated Share of Search among tramping pack brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tramping pack brands compete with Osprey?
Share of Search by month for Kathmandu, Osprey, Macpac, Deuter. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Osprey | Macpac | Deuter |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 14.9% | 13.9% | 2% |
| Nov 2025 | 67.4% | 14.5% | 16.5% | 1.6% |
| Dec 2025 | 67.7% | 14.5% | 16.5% | 1.3% |
| Jan 2026 | 65% | 17.1% | 15.9% | 1.9% |
| Feb 2026 | 62.9% | 19.7% | 15.4% | 1.9% |
| Mar 2026 | 69.8% | 14.5% | 14% | 1.7% |
| Apr 2026 | 67.7% | 14.1% | 16.5% | 1.7% |
| May 2026 | 65.7% | 16.6% | 16% | 1.6% |
| Jun 2026 | 67.9% | 14% | 16.7% | 1.4% |
| Jul 2026 | 64.6% | 17.7% | 15.8% | 1.9% |
| Aug 2026 | 65% | 20% | 13% | 2% |
| Sep 2026 | 60.3% | 22.7% | 14.8% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 550K | -33.2% | -4.8 points | |
| 2, held 2nd | 22.7% | 207K | -18% | +2.7 points | |
| 3, held 3rd | 14.8% | 135K | -18.2% | +1.8 points | |
| 4, held 4th | 2.2% | 20.1K | -18.7% | +0.2 points |
60.3%
Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -4.8 points.
2.
Osprey22.7%
Held 2nd. 207K estimated branded searches, -18% vs prior month. Share +2.7 points.
3.
Macpac14.8%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +1.8 points.
4.
Deuter2.2%
Held 4th. 20.1K estimated branded searches, -18.7% vs prior month. Share +0.2 points.
Compare search popularity between Osprey and its closest rivals
Every comparison with Osprey
24 comparisons
- Bellroy vs Osprey
- Herschel vs Osprey
- JanSport vs Osprey
- Kathmandu vs Osprey
- Osprey vs Samsonite
- Osprey vs The North Face
- CamelBak vs Osprey
- Macpac vs Osprey
- Osprey vs Salomon
- Ortlieb vs Osprey
- Osprey vs Sea to Summit
- Exped vs Osprey
- NOMATIC vs Osprey
- Gregory vs Osprey
- Hydrapak vs Osprey
- Ogio vs Osprey
- Deuter vs Osprey
- Aonijie vs Osprey
- Osprey vs Platypus Hydration
- Nathan vs Osprey
- Osprey vs Ultimate Direction
- Osprey vs Source
- NRS vs Osprey
- Osprey vs SealLine
How has branded search demand for Osprey changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Osprey worldwide rose from 145K to 207K.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among tramping pack brands worldwide increased from 14.9% to 22.7%.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among tramping pack brands worldwide peaked at 22.7% in September 2026 and was lowest at 14% in June 2026.
How did search popularity change for tramping pack brands worldwide in September 2026?
4 changes
In September 2026, Osprey gained estimated Share of Search among tramping pack brands worldwide, from 20% to 22.7%.
In September 2026, Macpac gained estimated Share of Search among tramping pack brands worldwide, from 13% to 14.8%.
In September 2026, Kathmandu lost estimated Share of Search among tramping pack brands worldwide, from 65% to 60.3%.
Deuter’s estimated Share of Search among tramping pack brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.2% in September 2026.
Where does Osprey compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Backpack brands | 5th of 7 | 3.9% | Show ranking |
| Laptop backpack brands | 3rd of 4 | 11.5% | Show ranking |
| Tramping pack brands | 2nd of 4 | 22.7% | Shown above |
| Hydration vests | 1st of 6 | 42.4% | Show ranking |
| Dry bag brands | 1st of 6 | 50.1% | Show ranking |
| Hydration bladders | 1st of 6 | 50.9% | Show ranking |
| Waist belt brands | 1st of 3 | 61.6% | Show ranking |
How is Osprey measured?
Brandwave collects information about searches that people make online using Osprey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- osprey backpack
- osprey bag
- osprey laptop backpack
- osprey pack
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Is Osprey your brand?
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