Brandwave

How popular isDeuter in search?

In September 2026, there were an estimated 20.2K branded searches for Deuter worldwide which held steady over the last 12 months. Deuter holds 2.2% estimated Share of Search among tramping pack brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kathmandu60.2%
  2. Osprey22.8%
  3. Macpac14.8%
  4. Deuter2.2%
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Which tramping pack brands compete with Deuter?

Deuter against tramping pack brands worldwide, by month

Share of Search by month for Kathmandu, Osprey, Macpac, Deuter. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduOspreyMacpacDeuter
Oct 202569.1%15%13.9%2%
Nov 202567.3%14.6%16.4%1.6%
Dec 202567.6%14.5%16.5%1.3%
Jan 202665%17.2%15.9%1.9%
Feb 202662.8%19.8%15.4%1.9%
Mar 202669.7%14.6%14%1.7%
Apr 202667.6%14.2%16.5%1.7%
May 202665.6%16.7%16%1.6%
Jun 202667.8%14.1%16.7%1.4%
Jul 202664.5%17.8%15.8%1.9%
Aug 202664.9%20.1%13%2%
Sep 202660.2%22.8%14.8%2.2%

  1. 1.Kathmandu

    60.2%

    Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -4.7 points.

  2. 2.Osprey

    22.8%

    Held 2nd. 209K estimated branded searches, -18.1% vs prior month. Share +2.7 points.

  3. 3.Macpac

    14.8%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +1.8 points.

  4. 4.Deuter

    2.2%

    Held 4th. 20.2K estimated branded searches, -18.6% vs prior month. Share +0.3 points.

Compare search popularity between Deuter and its closest rivals

Every comparison with Deuter

How has branded search demand for Deuter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Deuter worldwide held steady, from 19.9K to 20.2K.
  • Across the 12 months ending September 2026, Deuter’s estimated Share of Search among tramping pack brands worldwide held steady, from 2% to 2.2%.

How did search popularity change for tramping pack brands worldwide in September 2026?

  1. In September 2026, Osprey gained estimated Share of Search among tramping pack brands worldwide, from 20.1% to 22.8%.

  2. In September 2026, Macpac gained estimated Share of Search among tramping pack brands worldwide, from 13% to 14.8%.

  3. In September 2026, Kathmandu lost estimated Share of Search among tramping pack brands worldwide, from 64.9% to 60.2%.

  4. Deuter’s estimated Share of Search among tramping pack brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.2% in September 2026.

Where does Deuter compete?

Deuter is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Chalk bag brands4th of 50.34%Show ranking
Backpack brands7th of 70.38%Show ranking
Tramping pack brands4th of 42.2%Shown above
Hiking backpack brands3rd of 512.8%Show ranking

How is Deuter measured?

Brandwave collects information about searches that people make online using Deuter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • deuter backpack
  • deuter chalk bag
  • deuter hiking backpack
  • hiking backpack deuter

Do you work for Deuter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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