How popular isMacpac in search?
In September 2026, there were an estimated 135K branded searches for Macpac worldwide which held steady over the last 12 months. Macpac holds 1.3% estimated Share of Search among outdoor clothing brands worldwide and is ranked 7th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
The North Face39.2%
Patagonia26.4%
Arc'teryx21.6%
Kathmandu5.3%Rab3.5%
Columbia2.4%
Macpac1.3%
Mons Royale0.26%
Icebreaker0.17%
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Where does Macpac compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor clothing brands | 7th of 9 | 1.3% | Shown below |
| Rain jacket brands | 5th of 5 | 1.4% | Show ranking |
| Camping tent brands | 3rd of 5 | 14.1% | Show ranking |
| Camping chair brands | 3rd of 5 | 14.3% | Show ranking |
| Sleeping bag brands | 2nd of 6 | 15.7% | Show ranking |
Which outdoor clothing brands compete with Macpac?
Share of Search by month for The North Face, Patagonia, Arc'teryx, Kathmandu, Rab, Columbia, Macpac. The figures are in the table below the chart.
View monthly share of search table
| Month | The North Face | Patagonia | Arc'teryx | Kathmandu | Rab | Columbia | Macpac | Mons Royale | Icebreaker |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 27.2% | 18.2% | 4.5% | 2% | 2.4% | 0.9% | 0.18% | 0.15% |
| Nov 2025 | 49.6% | 22.3% | 18.2% | 3.7% | 1.6% | 3.3% | 0.9% | 0.15% | 0.15% |
| Dec 2025 | 47% | 21.1% | 21.1% | 4.3% | 1.6% | 3.6% | 1% | 0.17% | 0.17% |
| Jan 2026 | 44.8% | 24.6% | 20.1% | 4% | 2.2% | 2.8% | 0.99% | 0.2% | 0.24% |
| Feb 2026 | 41.6% | 28% | 18.7% | 4.6% | 3.1% | 2.5% | 1.1% | 0.23% | 0.19% |
| Mar 2026 | 35.7% | 32% | 17.5% | 7.9% | 2.9% | 2.1% | 1.6% | 0.32% | 0.17% |
| Apr 2026 | 31.9% | 32.1% | 17.6% | 9.6% | 3.5% | 2.4% | 2.4% | 0.32% | 0.21% |
| May 2026 | 36.5% | 30% | 16.4% | 9% | 3.3% | 2% | 2.2% | 0.3% | 0.2% |
| Jun 2026 | 31.2% | 31.4% | 17.2% | 11.5% | 3.5% | 2% | 2.8% | 0.31% | 0.21% |
| Jul 2026 | 36.3% | 29.9% | 16.3% | 9% | 4% | 1.9% | 2.2% | 0.3% | 0.2% |
| Aug 2026 | 37.2% | 27.8% | 18.6% | 8.4% | 3.7% | 2.1% | 1.7% | 0.34% | 0.18% |
| Sep 2026 | 39.2% | 26.4% | 21.6% | 5.3% | 3.5% | 2.4% | 1.3% | 0.26% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 4.1M | +11.2% | +2 points | |
| 2, held 2nd | 26.4% | 2.7M | 0% | -1.5 points | |
| 3, held 3rd | 21.6% | 2.2M | +22.4% | +3 points | |
| 4, held 4th | 5.3% | 550K | -33.2% | -3.1 points | |
| 5, held 5th | 3.5% | 368K | 0% | -0.2 points | |
| 6, held 6th | 2.4% | 245K | +17.2% | +0.2 points | |
| 7, held 7th | 1.3% | 135K | -18.2% | -0.4 points | |
| 8, held 8th | 0.26% | 27.1K | -18.1% | -0.1 points | |
| 9, held 9th | 0.17% | 18.1K | 0% | 0 points |
39.2%
Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +2 points.
26.4%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -1.5 points.
21.6%
Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3 points.
5.3%
Held 4th. 550K estimated branded searches, -33.2% vs prior month. Share -3.1 points.
5.
3.5%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Columbia2.4%
Held 6th. 245K estimated branded searches, +17.2% vs prior month. Share +0.2 points.
7.
Macpac1.3%
Held 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
0.26%
Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
0.17%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Macpac and its closest rivals
Every comparison with Macpac
16 comparisons
How has branded search demand for Macpac changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Macpac worldwide held steady at 135K.
- Across the 12 months ending September 2026, Macpac’s estimated Share of Search among outdoor clothing brands worldwide peaked at 2.8% in June 2026 and was lowest at 0.9% in November 2025.
How did search popularity change for outdoor clothing brands worldwide in September 2026?
6 changes
In September 2026, Arc'teryx gained estimated Share of Search among outdoor clothing brands worldwide, from 18.6% to 21.6%.
In September 2026, The North Face gained estimated Share of Search among outdoor clothing brands worldwide, from 37.2% to 39.2%.
In September 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands worldwide, from 8.4% to 5.3%.
In September 2026, Patagonia lost estimated Share of Search among outdoor clothing brands worldwide, from 27.8% to 26.4%.
Macpac’s estimated Share of Search among outdoor clothing brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.3% in September 2026.
Estimated monthly branded searches for Rab worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
How is Macpac measured?
Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- macpac
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Is Macpac your brand?
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