How popular isMacpac in search?
In September 2026, there were an estimated 135K branded searches for Macpac worldwide which held steady over the last 12 months. Macpac holds 14.8% estimated Share of Search among tramping pack brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tramping pack brands compete with Macpac?
Share of Search by month for Kathmandu, Osprey, Macpac, Deuter. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Osprey | Macpac | Deuter |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 14.9% | 13.9% | 2% |
| Nov 2025 | 67.4% | 14.5% | 16.5% | 1.6% |
| Dec 2025 | 67.7% | 14.5% | 16.5% | 1.3% |
| Jan 2026 | 65% | 17.1% | 15.9% | 1.9% |
| Feb 2026 | 62.9% | 19.7% | 15.4% | 1.9% |
| Mar 2026 | 69.8% | 14.5% | 14% | 1.7% |
| Apr 2026 | 67.7% | 14.1% | 16.5% | 1.7% |
| May 2026 | 65.7% | 16.6% | 16% | 1.6% |
| Jun 2026 | 67.9% | 14% | 16.7% | 1.4% |
| Jul 2026 | 64.6% | 17.7% | 15.8% | 1.9% |
| Aug 2026 | 65% | 20% | 13% | 2% |
| Sep 2026 | 60.3% | 22.7% | 14.8% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 550K | -33.2% | -4.8 points | |
| 2, held 2nd | 22.7% | 207K | -18% | +2.7 points | |
| 3, held 3rd | 14.8% | 135K | -18.2% | +1.8 points | |
| 4, held 4th | 2.2% | 20.1K | -18.7% | +0.2 points |
60.3%
Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -4.8 points.
2.
Osprey22.7%
Held 2nd. 207K estimated branded searches, -18% vs prior month. Share +2.7 points.
3.
Macpac14.8%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share +1.8 points.
4.
Deuter2.2%
Held 4th. 20.1K estimated branded searches, -18.7% vs prior month. Share +0.2 points.
Compare search popularity between Macpac and its closest rivals
Every comparison with Macpac
18 comparisons
- Arc'teryx vs Macpac
- Coleman vs Macpac
- Columbia vs Macpac
- Kathmandu vs Macpac
- Macpac vs Osprey
- Macpac vs Patagonia
- Macpac vs Rab
- Macpac vs The North Face
- Macpac vs Sea to Summit
- Exped vs Macpac
- Macpac vs Therm-a-Rest
- Macpac vs Mons Royale
- Big Agnes vs Macpac
- Deuter vs Macpac
- Icebreaker vs Macpac
- Macpac vs OZtrail
- Macpac vs MSR
- Macpac vs Wanderer
How has branded search demand for Macpac changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Macpac worldwide held steady at 135K.
- Across the 12 months ending September 2026, Macpac’s estimated Share of Search among tramping pack brands worldwide increased from 13.9% to 14.8%.
- Across the 12 months ending September 2026, Macpac’s estimated Share of Search among tramping pack brands worldwide peaked at 16.7% in June 2026 and was lowest at 13% in August 2026.
How did search popularity change for tramping pack brands worldwide in September 2026?
4 changes
In September 2026, Osprey gained estimated Share of Search among tramping pack brands worldwide, from 20% to 22.7%.
In September 2026, Macpac gained estimated Share of Search among tramping pack brands worldwide, from 13% to 14.8%.
In September 2026, Kathmandu lost estimated Share of Search among tramping pack brands worldwide, from 65% to 60.3%.
Deuter’s estimated Share of Search among tramping pack brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.2% in September 2026.
Where does Macpac compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor clothing brands | 7th of 9 | 1.3% | Show ranking |
| Rain jacket brands | 5th of 5 | 1.4% | Show ranking |
| Camping tent brands | 3rd of 5 | 14.1% | Show ranking |
| Camping chair brands | 3rd of 5 | 14.3% | Show ranking |
| Tramping pack brands | 3rd of 4 | 14.8% | Shown above |
| Sleeping bag brands | 2nd of 6 | 15.7% | Show ranking |
How is Macpac measured?
Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- macpac
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Is Macpac your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.