Deuter vs Kathmandu:Which is searched more?
In September 2026, Kathmandu had more branded searches than Deuter among tramping pack brands worldwide. Kathmandu was estimated to have 550K branded searches compared to Deuter’s 20.2K, and held a 60.2% Share of Search versus Deuter’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Deuter or Kathmandu?
Compare the tramping pack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kathmandu, Deuter. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Osprey | Macpac | Deuter |
|---|---|---|---|---|
| Oct 2025 | 69.1% | 15% | 13.9% | 2% |
| Nov 2025 | 67.3% | 14.6% | 16.4% | 1.6% |
| Dec 2025 | 67.6% | 14.5% | 16.5% | 1.3% |
| Jan 2026 | 65% | 17.2% | 15.9% | 1.9% |
| Feb 2026 | 62.8% | 19.8% | 15.4% | 1.9% |
| Mar 2026 | 69.7% | 14.6% | 14% | 1.7% |
| Apr 2026 | 67.6% | 14.2% | 16.5% | 1.7% |
| May 2026 | 65.6% | 16.7% | 16% | 1.6% |
| Jun 2026 | 67.8% | 14.1% | 16.7% | 1.4% |
| Jul 2026 | 64.5% | 17.8% | 15.8% | 1.9% |
| Aug 2026 | 64.9% | 20.1% | 13% | 2% |
| Sep 2026 | 60.2% | 22.8% | 14.8% | 2.2% |
How has the Deuter and Kathmandu comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of Deuter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deuter’s estimated Share of Search among tramping pack brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 19.9K to 20.2K.
- Across the 12 months ending September 2026, Kathmandu’s estimated Share of Search among tramping pack brands worldwide moved from 69.1% to 60.2%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for tramping pack brands worldwide in September 2026?
2 changes
In September 2026, Kathmandu lost estimated Share of Search among tramping pack brands worldwide, from 64.9% to 60.2%.
Deuter’s estimated Share of Search among tramping pack brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.2% in September 2026.
Other head-to-heads among tramping pack brands
How each brand is measured
Brandwave collects information about searches that people make online using Deuter’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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