Macpac vs Osprey:Which is searched more?
In September 2026, Osprey had more branded searches than Macpac among tramping pack brands worldwide. Osprey was estimated to have 207K branded searches compared to Macpac’s 135K, and held a 22.7% Share of Search versus Macpac’s 14.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Macpac or Osprey?
Compare the tramping pack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Osprey, Macpac. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Osprey | Macpac | Deuter |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 14.9% | 13.9% | 2% |
| Nov 2025 | 67.4% | 14.5% | 16.5% | 1.6% |
| Dec 2025 | 67.7% | 14.5% | 16.5% | 1.3% |
| Jan 2026 | 65% | 17.1% | 15.9% | 1.9% |
| Feb 2026 | 62.9% | 19.7% | 15.4% | 1.9% |
| Mar 2026 | 69.8% | 14.5% | 14% | 1.7% |
| Apr 2026 | 67.7% | 14.1% | 16.5% | 1.7% |
| May 2026 | 65.7% | 16.6% | 16% | 1.6% |
| Jun 2026 | 67.9% | 14% | 16.7% | 1.4% |
| Jul 2026 | 64.6% | 17.7% | 15.8% | 1.9% |
| Aug 2026 | 65% | 20% | 13% | 2% |
| Sep 2026 | 60.3% | 22.7% | 14.8% | 2.2% |
How has the Macpac and Osprey comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Macpac took it in November 2025, Osprey took it in January 2026, Macpac took it in April 2026, Osprey took it in May 2026, Macpac took it in June 2026, Osprey took it in July 2026.
- Across the 12 months ending September 2026, Macpac’s estimated Share of Search among tramping pack brands worldwide moved from 13.9% to 14.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among tramping pack brands worldwide moved from 14.9% to 22.7%, and its estimated monthly branded searches moved from 145K to 207K.
How did search popularity change for tramping pack brands worldwide in September 2026?
2 changes
In September 2026, Osprey gained estimated Share of Search among tramping pack brands worldwide, from 20% to 22.7%.
In September 2026, Macpac gained estimated Share of Search among tramping pack brands worldwide, from 13% to 14.8%.
Other head-to-heads among tramping pack brands
How each brand is measured
Brandwave collects information about searches that people make online using Macpac’s and Osprey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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