Brandwave

How popular isNotion in search?

In August 2026, there were an estimated 428K branded searches for Notion worldwide which is down 9.3% over the last 11 months. Notion holds 4% estimated Share of Search among collaboration platforms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Teams35.4%
  2. Slack31.4%
  3. Google Workspace18.6%
  4. Asana10.3%
  5. Notion4%
  6. Zoom0.32%
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Which collaboration platforms compete with Notion?

Notion against collaboration platforms worldwide, by month

Share of Search by month for Microsoft Teams, Slack, Google Workspace, Asana, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft TeamsSlackGoogle WorkspaceAsanaNotionZoom
Oct 202541.5%30.1%12.4%12.2%3.5%0.37%
Nov 202544.7%28%14.1%9.5%3.4%0.28%
Dec 202535.5%33%16.5%11%3.7%0.33%
Jan 202637.8%28.7%17.2%11.7%4.3%0.36%
Feb 202638.7%29.5%17.6%10%4%0.3%
Mar 202640.1%30.6%15%10%4%0.31%
Apr 202638.2%29.2%17.9%9.9%4.4%0.36%
May 202635%31.1%18.6%10.8%4.2%0.32%
Jun 202634.1%31.7%18.9%11%4%0.32%
Jul 202634.1%31.7%18.9%11.4%3.7%0.32%
Aug 202635.4%31.4%18.6%10.3%4%0.32%
Sep 2026——————

  1. 1.Microsoft Teams

    35.4%

    Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.4 points.

  2. 2.Slack

    31.4%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Google Workspace

    18.6%

    Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.3 points.

  4. 4.Asana

    10.3%

    Held 4th. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.1 points.

  5. 5.Notion

    4%

    Held 5th. 428K estimated branded searches, +9.2% vs prior month. Share +0.3 points.

  6. 6.Zoom

    0.32%

    Held 6th. 34K estimated branded searches, -0.06% vs prior month. Share 0 points.

Compare search popularity between Notion and its closest rivals

How has branded search demand for Notion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Notion worldwide fell from 472K to 428K.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among collaboration platforms worldwide increased from 3.5% to 4%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among collaboration platforms worldwide peaked at 4.4% in April 2026 and was lowest at 3.4% in November 2025.

How did search popularity change for collaboration platforms worldwide in August 2026?

  1. In August 2026, Microsoft Teams gained estimated Share of Search among collaboration platforms worldwide, from 34.1% to 35.4%.

  2. In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.

  3. Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026.

  4. Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.

  5. Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Notion compete?

Notion is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Document collaboration platforms4th of 52.6%Show ranking
Collaboration platforms5th of 64%Shown above
Team collaboration platforms4th of 54.8%Show ranking
Note taking apps2nd of 421.6%Show ranking
Team productivity platforms3rd of 523%Show ranking
Internal knowledge management platforms2nd of 537.8%Show ranking
Note apps1st of 649.6%Show ranking

How is Notion measured?

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • knowledge base notion
  • notion ai
  • notion app
  • notion calendar
  • notion com
  • notion knowledge base

Do you work for Notion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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