Brandwave

Note apps:Which brands are most popular in search?

In August 2026, Notion was the most searched among note apps worldwide, with an estimated 428K branded searches and 49.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Notion49.6%
  2. Evernote28.5%
  3. Obsidian10.5%
  4. Apple Notes8.6%
  5. Bear1.4%
  6. Roam Research1.4%

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Share of SearchLeaderboard

Compare the note apps developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among note apps worldwide, by month

Share of Search by month for Notion, Evernote, Obsidian, Apple Notes. The figures are in the table below the chart.

View monthly share of search table
MonthNotionEvernoteObsidianApple NotesBearRoam Research
Oct 202547%36.6%7.4%7.4%0.66%0.99%
Nov 202544%39.7%6.5%8%0.71%1.1%
Dec 202545%36.6%7.4%9%0.8%1.2%
Jan 202647.5%35.1%8.6%7.1%0.77%0.94%
Feb 202650%33.3%6.7%8.2%0.9%0.9%
Mar 202654.1%30.8%6.2%7.6%0.68%0.68%
Apr 202653.1%31.5%6.3%7.7%0.69%0.69%
May 202651%33.9%5.6%8.3%0.61%0.61%
Jun 202650.9%30%9%7.4%1.2%1.5%
Jul 202650.9%31.9%7.9%7.9%0.7%0.7%
Aug 202649.6%28.5%10.5%8.6%1.4%1.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Notion

    49.6%

    Held 1st. 428K estimated branded searches, +9.2% vs prior month. Share -1.3 points.

  2. 2.Evernote

    28.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Obsidian

    10.5%

    Moved from 4th to 3rd. 90.5K estimated branded searches, +49.6% vs prior month. Share +2.6 points.

  4. 4.Apple Notes

    8.6%

    Moved from 3rd to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Bear

    1.4%

    Held 5th. 12.1K estimated branded searches, +124.1% vs prior month. Share +0.7 points.

  6. 6.Roam Research

    1.4%

    Held 6th. 12.1K estimated branded searches, +124.1% vs prior month. Share +0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among note apps worldwide?

In August 2026, Notion was the most searched among note apps worldwide, with an estimated 428K branded searches and 49.6% estimated Share of Search within this set. Evernote is in 2nd place, 21.1 percentage points behind at 28.5% Share of Search.

Global note apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Notion47% → 49.6%54.1%Mar 202644%Nov 20251st
Evernote36.6% → 28.5%39.7%Nov 202528.5%Aug 20262nd
Obsidian7.4% → 10.5%10.5%Aug 20265.6%May 20264th → 3rd
Apple Notes7.4% → 8.6%9%Dec 20257.1%Jan 20263rd → 4th
Bear0.66% → 1.4%1.4%Aug 20260.61%May 20266th → 5th
Roam Research0.99% → 1.4%1.5%Jun 20260.61%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among note apps worldwide increased from 47% to 49.6%.
  • Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note apps worldwide decreased from 36.6% to 28.5%.
  • Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note apps worldwide increased from 7.4% to 10.5%.
  • Across the 11 months ending August 2026, Apple Notes’ estimated Share of Search among note apps worldwide increased from 7.4% to 8.6%.
  • Across the 11 months ending August 2026, Bear’s estimated Share of Search among note apps worldwide increased from 0.66% to 1.4%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among note apps worldwide peaked at 54.1% in March 2026 and was lowest at 44% in November 2025.
  • Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note apps worldwide peaked at 39.7% in November 2025 and was lowest at 28.5% in August 2026.
  • Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note apps worldwide peaked at 10.5% in August 2026 and was lowest at 5.6% in May 2026.
  • Across the 11 months ending August 2026, Apple Notes’ estimated Share of Search among note apps worldwide peaked at 9% in December 2025 and was lowest at 7.1% in January 2026.
  • Across the 11 months ending August 2026, Obsidian rose from 4th to 3rd among note apps worldwide.
  • Across the 11 months ending August 2026, Apple Notes fell from 3rd to 4th among note apps worldwide.
  • Across the 11 months ending August 2026, Bear rose from 6th to 5th among note apps worldwide.
  • Across the 11 months ending August 2026, Roam Research fell from 5th to 6th among note apps worldwide.

How did search popularity change for note apps worldwide in August 2026?

  1. In August 2026, Obsidian overtook Apple Notes to rank 3rd among note apps worldwide, at 10.5%.

  2. In August 2026, Apple Notes gained estimated Share of Search among note apps worldwide, from 7.9% to 8.6%.

  3. In August 2026, Bear gained estimated Share of Search among note apps worldwide, from 0.7% to 1.4%.

  4. In August 2026, Roam Research gained estimated Share of Search among note apps worldwide, from 0.7% to 1.4%.

  5. In August 2026, Evernote lost estimated Share of Search among note apps worldwide, from 31.9% to 28.5%.

  6. In August 2026, Notion lost estimated Share of Search among note apps worldwide, from 50.9% to 49.6%.

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