Brandwave

How popular isNotion in search?

In August 2026, there were an estimated 428K branded searches for Notion worldwide which is down 9.3% over the last 11 months. Notion holds 49.6% estimated Share of Search among note apps worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Notion49.6%
  2. Evernote28.5%
  3. Obsidian10.5%
  4. Apple Notes8.6%
  5. Bear1.4%
  6. Roam Research1.4%
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Which note apps compete with Notion?

Notion against note apps worldwide, by month

Share of Search by month for Notion, Evernote, Obsidian, Apple Notes. The figures are in the table below the chart.

View monthly share of search table
MonthNotionEvernoteObsidianApple NotesBearRoam Research
Oct 202547%36.6%7.4%7.4%0.66%0.99%
Nov 202544%39.7%6.5%8%0.71%1.1%
Dec 202545%36.6%7.4%9%0.8%1.2%
Jan 202647.5%35.1%8.6%7.1%0.77%0.94%
Feb 202650%33.3%6.7%8.2%0.9%0.9%
Mar 202654.1%30.8%6.2%7.6%0.68%0.68%
Apr 202653.1%31.5%6.3%7.7%0.69%0.69%
May 202651%33.9%5.6%8.3%0.61%0.61%
Jun 202650.9%30%9%7.4%1.2%1.5%
Jul 202650.9%31.9%7.9%7.9%0.7%0.7%
Aug 202649.6%28.5%10.5%8.6%1.4%1.4%
Sep 2026——————

  1. 1.Notion

    49.6%

    Held 1st. 428K estimated branded searches, +9.2% vs prior month. Share -1.3 points.

  2. 2.Evernote

    28.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Obsidian

    10.5%

    Moved from 4th to 3rd. 90.5K estimated branded searches, +49.6% vs prior month. Share +2.6 points.

  4. 4.Apple Notes

    8.6%

    Moved from 3rd to 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Bear

    1.4%

    Held 5th. 12.1K estimated branded searches, +124.1% vs prior month. Share +0.7 points.

  6. 6.Roam Research

    1.4%

    Held 6th. 12.1K estimated branded searches, +124.1% vs prior month. Share +0.7 points.

Compare search popularity between Notion and its closest rivals

How has branded search demand for Notion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Notion worldwide fell from 472K to 428K.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among note apps worldwide increased from 47% to 49.6%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among note apps worldwide peaked at 54.1% in March 2026 and was lowest at 44% in November 2025.

How did search popularity change for note apps worldwide in August 2026?

  1. In August 2026, Obsidian overtook Apple Notes to rank 3rd among note apps worldwide, at 10.5%.

  2. In August 2026, Apple Notes gained estimated Share of Search among note apps worldwide, from 7.9% to 8.6%.

  3. In August 2026, Bear gained estimated Share of Search among note apps worldwide, from 0.7% to 1.4%.

  4. In August 2026, Roam Research gained estimated Share of Search among note apps worldwide, from 0.7% to 1.4%.

  5. In August 2026, Evernote lost estimated Share of Search among note apps worldwide, from 31.9% to 28.5%.

  6. In August 2026, Notion lost estimated Share of Search among note apps worldwide, from 50.9% to 49.6%.

Where does Notion compete?

Notion is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Document collaboration platforms4th of 52.6%Show ranking
Collaboration platforms5th of 64%Show ranking
Team collaboration platforms4th of 54.8%Show ranking
Note taking apps2nd of 421.6%Show ranking
Team productivity platforms3rd of 523%Show ranking
Internal knowledge management platforms2nd of 537.8%Show ranking
Note apps1st of 649.6%Shown above

How is Notion measured?

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • knowledge base notion
  • notion ai
  • notion app
  • notion calendar
  • notion com
  • notion knowledge base

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How the Brand Demand Index is measured

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