Brandwave

Collaboration platforms:Which brands are most popular in search?

In August 2026, Microsoft Teams was the most searched among collaboration platforms worldwide, with an estimated 3.8M branded searches and 35.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Teams35.4%
  2. Slack31.4%
  3. Google Workspace18.6%
  4. Asana10.3%
  5. Notion4%
  6. Zoom0.32%

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Share of SearchLeaderboard

Compare the collaboration platforms engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among collaboration platforms worldwide, by month

Share of Search by month for Microsoft Teams, Slack, Google Workspace, Asana, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft TeamsSlackGoogle WorkspaceAsanaNotionZoom
Oct 202541.5%30.1%12.4%12.2%3.5%0.37%
Nov 202544.7%28%14.1%9.5%3.4%0.28%
Dec 202535.5%33%16.5%11%3.7%0.33%
Jan 202637.8%28.7%17.2%11.7%4.3%0.36%
Feb 202638.7%29.5%17.6%10%4%0.3%
Mar 202640.1%30.6%15%10%4%0.31%
Apr 202638.2%29.2%17.9%9.9%4.4%0.36%
May 202635%31.1%18.6%10.8%4.2%0.32%
Jun 202634.1%31.7%18.9%11%4%0.32%
Jul 202634.1%31.7%18.9%11.4%3.7%0.32%
Aug 202635.4%31.4%18.6%10.3%4%0.32%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Microsoft Teams

    35.4%

    Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.4 points.

  2. 2.Slack

    31.4%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Google Workspace

    18.6%

    Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.3 points.

  4. 4.Asana

    10.3%

    Held 4th. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.1 points.

  5. 5.Notion

    4%

    Held 5th. 428K estimated branded searches, +9.2% vs prior month. Share +0.3 points.

  6. 6.Zoom

    0.32%

    Held 6th. 34K estimated branded searches, -0.06% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among collaboration platforms worldwide?

In August 2026, Microsoft Teams was the most searched among collaboration platforms worldwide, with an estimated 3.8M branded searches and 35.4% estimated Share of Search within this set. Slack is in 2nd place, 4 percentage points behind at 31.4% Share of Search.

Global collaboration platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Microsoft Teams41.5% → 35.4%44.7%Nov 202534.1%Jul 20261st
Slack30.1% → 31.4%33%Dec 202528%Nov 20252nd
Google Workspace12.4% → 18.6%18.9%Jul 202612.4%Oct 20253rd
Asana12.2% → 10.3%12.2%Oct 20259.5%Nov 20254th
Notion3.5% → 4%4.4%Apr 20263.4%Nov 20255th
Zoom0.37% → 0.32%0.37%Oct 20250.28%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among collaboration platforms worldwide decreased from 41.5% to 35.4%.
  • Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide increased from 30.1% to 31.4%.
  • Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among collaboration platforms worldwide increased from 12.4% to 18.6%.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among collaboration platforms worldwide decreased from 12.2% to 10.3%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among collaboration platforms worldwide increased from 3.5% to 4%.
  • Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among collaboration platforms worldwide peaked at 44.7% in November 2025 and was lowest at 34.1% in July 2026.
  • Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide peaked at 33% in December 2025 and was lowest at 28% in November 2025.
  • Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among collaboration platforms worldwide peaked at 18.9% in July 2026 and was lowest at 12.4% in October 2025.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among collaboration platforms worldwide peaked at 12.2% in October 2025 and was lowest at 9.5% in November 2025.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among collaboration platforms worldwide peaked at 4.4% in April 2026 and was lowest at 3.4% in November 2025.
  • Across the 11 months ending August 2026, Zoom held steady: its estimated Share of Search among collaboration platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for collaboration platforms worldwide in August 2026?

  1. In August 2026, Microsoft Teams gained estimated Share of Search among collaboration platforms worldwide, from 34.1% to 35.4%.

  2. In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.

  3. Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026.

  4. Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.

  5. Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

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