Brandwave

How popular isGoogle Workspace in search?

In August 2026, there were an estimated 2M branded searches for Google Workspace worldwide which is up 18% over the last 11 months. Google Workspace holds 18.6% estimated Share of Search among collaboration platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Teams35.4%
  2. Slack31.4%
  3. Google Workspace18.6%
  4. Asana10.3%
  5. Notion4%
  6. Zoom0.32%
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Which collaboration platforms compete with Google Workspace?

Google Workspace against collaboration platforms worldwide, by month

Share of Search by month for Microsoft Teams, Slack, Google Workspace, Asana, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft TeamsSlackGoogle WorkspaceAsanaNotionZoom
Oct 202541.5%30.1%12.4%12.2%3.5%0.37%
Nov 202544.7%28%14.1%9.5%3.4%0.28%
Dec 202535.5%33%16.5%11%3.7%0.33%
Jan 202637.8%28.7%17.2%11.7%4.3%0.36%
Feb 202638.7%29.5%17.6%10%4%0.3%
Mar 202640.1%30.6%15%10%4%0.31%
Apr 202638.2%29.2%17.9%9.9%4.4%0.36%
May 202635%31.1%18.6%10.8%4.2%0.32%
Jun 202634.1%31.7%18.9%11%4%0.32%
Jul 202634.1%31.7%18.9%11.4%3.7%0.32%
Aug 202635.4%31.4%18.6%10.3%4%0.32%
Sep 2026——————

  1. 1.Microsoft Teams

    35.4%

    Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.4 points.

  2. 2.Slack

    31.4%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Google Workspace

    18.6%

    Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.3 points.

  4. 4.Asana

    10.3%

    Held 4th. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.1 points.

  5. 5.Notion

    4%

    Held 5th. 428K estimated branded searches, +9.2% vs prior month. Share +0.3 points.

  6. 6.Zoom

    0.32%

    Held 6th. 34K estimated branded searches, -0.06% vs prior month. Share 0 points.

Compare search popularity between Google Workspace and its closest rivals

How has branded search demand for Google Workspace changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Google Workspace worldwide rose from 1.7M to 2M.
  • Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among collaboration platforms worldwide increased from 12.4% to 18.6%.
  • Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among collaboration platforms worldwide peaked at 18.9% in July 2026 and was lowest at 12.4% in October 2025.

How did search popularity change for collaboration platforms worldwide in August 2026?

  1. In August 2026, Microsoft Teams gained estimated Share of Search among collaboration platforms worldwide, from 34.1% to 35.4%.

  2. In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.

  3. Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026.

  4. Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.

  5. Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Google Workspace compete?

Google Workspace is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Business email providers4th of 58.7%Show ranking
Email hosting providers3rd of 510.6%Show ranking
Document collaboration platforms2nd of 511.8%Show ranking
Collaboration platforms3rd of 618.6%Shown above

How is Google Workspace measured?

Brandwave collects information about searches that people make online using Google Workspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • business email google workspace
  • email google workspace
  • google workspace
  • google workspace app
  • google workspace business email
  • google workspace email
  • google workspace software
  • googleworkspace
  • gsuite

How the Brand Demand Index is measured

Do you work for Google Workspace? To request corrections or removal please contact us via our support page and we will be happy to assist.

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