Brandwave

How popular isMicrosoft Teams in search?

In August 2026, there were an estimated 3.8M branded searches for Microsoft Teams worldwide which is down 33% over the last 11 months. Microsoft Teams holds 35.4% estimated Share of Search among collaboration platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Teams35.4%
  2. Slack31.4%
  3. Google Workspace18.6%
  4. Asana10.3%
  5. Notion4%
  6. Zoom0.32%
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Which collaboration platforms compete with Microsoft Teams?

Microsoft Teams against collaboration platforms worldwide, by month

Share of Search by month for Microsoft Teams, Slack, Google Workspace, Asana, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft TeamsSlackGoogle WorkspaceAsanaNotionZoom
Oct 202541.5%30.1%12.4%12.2%3.5%0.37%
Nov 202544.7%28%14.1%9.5%3.4%0.28%
Dec 202535.5%33%16.5%11%3.7%0.33%
Jan 202637.8%28.7%17.2%11.7%4.3%0.36%
Feb 202638.7%29.5%17.6%10%4%0.3%
Mar 202640.1%30.6%15%10%4%0.31%
Apr 202638.2%29.2%17.9%9.9%4.4%0.36%
May 202635%31.1%18.6%10.8%4.2%0.32%
Jun 202634.1%31.7%18.9%11%4%0.32%
Jul 202634.1%31.7%18.9%11.4%3.7%0.32%
Aug 202635.4%31.4%18.6%10.3%4%0.32%
Sep 2026——————
  1. Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.4 points.

  2. 2.Slack

    31.4%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.3 points.

  4. 4.Asana

    10.3%

    Held 4th. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.1 points.

  5. 5.Notion

    4%

    Held 5th. 428K estimated branded searches, +9.2% vs prior month. Share +0.3 points.

  6. 6.Zoom

    0.32%

    Held 6th. 34K estimated branded searches, -0.06% vs prior month. Share 0 points.

Compare search popularity between Microsoft Teams and its closest rivals

How has branded search demand for Microsoft Teams changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Teams worldwide fell from 5.6M to 3.8M.
  • Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among collaboration platforms worldwide decreased from 41.5% to 35.4%.
  • Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among collaboration platforms worldwide peaked at 44.7% in November 2025 and was lowest at 34.1% in July 2026.

How did search popularity change for collaboration platforms worldwide in August 2026?

  1. In August 2026, Microsoft Teams gained estimated Share of Search among collaboration platforms worldwide, from 34.1% to 35.4%.

  2. In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.

  3. Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026.

  4. Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.

  5. Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Microsoft Teams compete?

Microsoft Teams is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video conferencing platforms2nd of 620.6%Show ranking
Video meeting platforms2nd of 520.8%Show ranking
Collaboration platforms1st of 635.4%Shown above
Team chat apps1st of 338.3%Show ranking
Team collaboration platforms1st of 542.3%Show ranking

How is Microsoft Teams measured?

Brandwave collects information about searches that people make online using Microsoft Teams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • microsoft teams
  • microsoft teams app
  • microsoft teams video meeting
  • microsoftteams
  • ms teams
  • video meeting microsoft teams

How the Brand Demand Index is measured

Do you work for Microsoft Teams? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Microsoft Teams your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.