How popular isMicrosoft Teams in search?
In August 2026, there were an estimated 3.8M branded searches for Microsoft Teams worldwide which is down 33% over the last 11 months. Microsoft Teams holds 35.4% estimated Share of Search among collaboration platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Teams35.4%
Slack31.4%
Google Workspace18.6%
Asana10.3%
Notion4%
Zoom0.32%
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Which collaboration platforms compete with Microsoft Teams?
Share of Search by month for Microsoft Teams, Slack, Google Workspace, Asana, Notion. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Teams | Slack | Google Workspace | Asana | Notion | Zoom |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.1% | 12.4% | 12.2% | 3.5% | 0.37% |
| Nov 2025 | 44.7% | 28% | 14.1% | 9.5% | 3.4% | 0.28% |
| Dec 2025 | 35.5% | 33% | 16.5% | 11% | 3.7% | 0.33% |
| Jan 2026 | 37.8% | 28.7% | 17.2% | 11.7% | 4.3% | 0.36% |
| Feb 2026 | 38.7% | 29.5% | 17.6% | 10% | 4% | 0.3% |
| Mar 2026 | 40.1% | 30.6% | 15% | 10% | 4% | 0.31% |
| Apr 2026 | 38.2% | 29.2% | 17.9% | 9.9% | 4.4% | 0.36% |
| May 2026 | 35% | 31.1% | 18.6% | 10.8% | 4.2% | 0.32% |
| Jun 2026 | 34.1% | 31.7% | 18.9% | 11% | 4% | 0.32% |
| Jul 2026 | 34.1% | 31.7% | 18.9% | 11.4% | 3.7% | 0.32% |
| Aug 2026 | 35.4% | 31.4% | 18.6% | 10.3% | 4% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 3.8M | +4.9% | +1.4 points | |
| 2, held 2nd | 31.4% | 3.4M | 0% | -0.3 points | |
| 3, held 3rd | 18.6% | 2M | -0.91% | -0.3 points | |
| 4, held 4th | 10.3% | 1.1M | -8.5% | -1.1 points | |
| 5, held 5th | 4% | 428K | +9.2% | +0.3 points | |
| 6, held 6th | 0.32% | 34K | -0.06% | 0 points |
35.4%
Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.4 points.
2.
Slack31.4%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.
18.6%
Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.3 points.
4.
Asana10.3%
Held 4th. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.1 points.
5.
Notion4%
Held 5th. 428K estimated branded searches, +9.2% vs prior month. Share +0.3 points.
6.
Zoom0.32%
Held 6th. 34K estimated branded searches, -0.06% vs prior month. Share 0 points.
Compare search popularity between Microsoft Teams and its closest rivals

Microsoft Teams vs Slack: compare search popularity
Microsoft Teams vs Google Workspace: compare search popularity
Microsoft Teams vs Asana: compare search popularity
Microsoft Teams vs Notion: compare search popularity
Microsoft Teams vs Zoom: compare search popularity- Compare Microsoft Teams with any brand
How has branded search demand for Microsoft Teams changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Teams worldwide fell from 5.6M to 3.8M.
- Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among collaboration platforms worldwide decreased from 41.5% to 35.4%.
- Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among collaboration platforms worldwide peaked at 44.7% in November 2025 and was lowest at 34.1% in July 2026.
How did search popularity change for collaboration platforms worldwide in August 2026?
5 changes

In August 2026, Microsoft Teams gained estimated Share of Search among collaboration platforms worldwide, from 34.1% to 35.4%.

In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.

Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026.

Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.

Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Where does Microsoft Teams compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video conferencing platforms | 2nd of 6 | 20.6% | Show ranking |
| Video meeting platforms | 2nd of 5 | 20.8% | Show ranking |
| Collaboration platforms | 1st of 6 | 35.4% | Shown above |
| Team chat apps | 1st of 3 | 38.3% | Show ranking |
| Team collaboration platforms | 1st of 5 | 42.3% | Show ranking |
How is Microsoft Teams measured?
Brandwave collects information about searches that people make online using Microsoft Teams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- microsoft teams
- microsoft teams app
- microsoft teams video meeting
- microsoftteams
- ms teams
- video meeting microsoft teams
Who owns Microsoft Teams?
Microsoft Teams is owned by Microsoft. Brandwave also tracks Microsoft Copilot,
GitHub Actions,
GitHub Copilot, LinkedIn,
Microsoft 365, Microsoft Azure,
Microsoft Clarity,
Microsoft Designer,
Microsoft Dynamics 365,
Microsoft Dynamics 365 Business Central,
Microsoft Entra,
Microsoft Forms,
Microsoft Power BI,
Microsoft PowerPoint,
Microsoft Surface,
Microsoft Translator,
Microsoft Visio,
OneDrive,
OneNote,
Outlook,
Power Automate, Power BI,
SharePoint and
Xbox, owned by the same company, worldwide.
Do you work for Microsoft Teams? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Microsoft Teams your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.