Brandwave

How popular isAsana in search?

In August 2026, there were an estimated 1.1M branded searches for Asana worldwide which is down 33.8% over the last 11 months. Asana holds 10.3% estimated Share of Search among collaboration platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Teams35.4%
  2. Slack31.4%
  3. Google Workspace18.6%
  4. Asana10.3%
  5. Notion4%
  6. Zoom0.32%
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Which collaboration platforms compete with Asana?

Asana against collaboration platforms worldwide, by month

Share of Search by month for Microsoft Teams, Slack, Google Workspace, Asana, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft TeamsSlackGoogle WorkspaceAsanaNotionZoom
Oct 202541.5%30.1%12.4%12.2%3.5%0.37%
Nov 202544.7%28%14.1%9.5%3.4%0.28%
Dec 202535.5%33%16.5%11%3.7%0.33%
Jan 202637.8%28.7%17.2%11.7%4.3%0.36%
Feb 202638.7%29.5%17.6%10%4%0.3%
Mar 202640.1%30.6%15%10%4%0.31%
Apr 202638.2%29.2%17.9%9.9%4.4%0.36%
May 202635%31.1%18.6%10.8%4.2%0.32%
Jun 202634.1%31.7%18.9%11%4%0.32%
Jul 202634.1%31.7%18.9%11.4%3.7%0.32%
Aug 202635.4%31.4%18.6%10.3%4%0.32%
Sep 2026——————

  1. 1.Microsoft Teams

    35.4%

    Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.4 points.

  2. 2.Slack

    31.4%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Google Workspace

    18.6%

    Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.3 points.

  4. 4.Asana

    10.3%

    Held 4th. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.1 points.

  5. 5.Notion

    4%

    Held 5th. 428K estimated branded searches, +9.2% vs prior month. Share +0.3 points.

  6. 6.Zoom

    0.32%

    Held 6th. 34K estimated branded searches, -0.06% vs prior month. Share 0 points.

Compare search popularity between Asana and its closest rivals

How has branded search demand for Asana changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Asana worldwide fell from 1.7M to 1.1M.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among collaboration platforms worldwide decreased from 12.2% to 10.3%.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among collaboration platforms worldwide peaked at 12.2% in October 2025 and was lowest at 9.5% in November 2025.

How did search popularity change for collaboration platforms worldwide in August 2026?

  1. In August 2026, Microsoft Teams gained estimated Share of Search among collaboration platforms worldwide, from 34.1% to 35.4%.

  2. In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.

  3. Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026.

  4. Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.

  5. Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

Where does Asana compete?

Asana is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Collaboration platforms4th of 610.3%Shown above
Team collaboration platforms3rd of 512.3%Show ranking
Project management tools3rd of 818.4%Show ranking
Issue tracking software3rd of 621.6%Show ranking
Task management apps2nd of 534.9%Show ranking

How is Asana measured?

Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana app download
  • asana application
  • asana co
  • asana com
  • asana company
  • asana cost
  • asana crm
  • asana desktop app
  • asana download
  • asana for mac
  • asana free
  • asana price
  • asana pricing
  • asana project management
  • asana project management software
  • asana project management tool
  • asana software
  • asana task management
  • asana tasks
  • asana templates
  • asana work management
  • asana.com
  • what is asana

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How the Brand Demand Index is measured

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