Brandwave

Project management tools:Which brands are most popular in search?

In August 2026, Trello was the most searched among project management tools worldwide, with an estimated 2M branded searches and 34.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trello34.3%
  2. ClickUp26.2%
  3. Asana18.4%
  4. Smartsheet7.9%
  5. Basecamp6.4%
  6. monday work management4.6%
  7. Wrike1.1%
  8. Linear1%

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Share of SearchLeaderboard

Compare project and work management software for planning, tracking, and collaborating on team work, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among project management tools worldwide, by month

Share of Search by month for Trello, ClickUp, Asana, Smartsheet, Basecamp, monday work management. The figures are in the table below the chart.

View monthly share of search table
MonthTrelloClickUpAsanaSmartsheetBasecampmonday work managementWrikeLinear
Oct 202537.2%20.5%21.4%9.1%4.9%4.7%1.5%0.61%
Nov 202542%22.9%16.5%6.9%4.5%5.2%1.4%0.58%
Dec 202540.2%21.6%18.7%8.1%5.2%4.2%1.4%0.68%
Jan 202636.1%24.1%20.5%8.7%4.7%3.5%1.5%0.83%
Feb 202635.5%28.6%16.8%8.6%4.6%3.5%1.5%0.9%
Mar 202638.4%25.4%17.7%7.7%4.1%4.2%1.4%1.1%
Apr 202635.4%28.2%16.8%7.1%4.6%5.5%1.5%1.1%
May 202637.7%24.3%17.9%7.4%4.8%5.4%1.3%1.2%
Jun 202637.5%24%17.8%7.3%5.8%5.4%1.2%1.1%
Jul 202633.8%26.4%19.9%7.9%5.2%4.3%1.3%1.1%
Aug 202634.3%26.2%18.4%7.9%6.4%4.6%1.1%1%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Trello

    34.3%

    held 1st · 2M estimated branded searches · +0.36% vs prior month · +0.5 points

  2. 2.ClickUp

    26.2%

    held 2nd · 1.6M estimated branded searches · -1.9% vs prior month · -0.2 points

  3. 3.Asana

    18.4%

    held 3rd · 1.1M estimated branded searches · -8.5% vs prior month · -1.5 points

  4. 4.Smartsheet

    7.9%

    held 4th · 474K estimated branded searches · -0.33% vs prior month · +0.1 points

  5. 5.Basecamp

    6.4%

    held 5th · 379K estimated branded searches · +21.6% vs prior month · +1.2 points

  6. 6.monday work management

    4.6%

    held 6th · 274K estimated branded searches · +4.4% vs prior month · +0.2 points

  7. 7.Wrike

    1.1%

    held 7th · 66.5K estimated branded searches · -18.2% vs prior month · -0.2 points

  8. 8.Linear

    1%

    held 8th · 62.4K estimated branded searches · -6.8% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among project management tools worldwide?

In August 2026, Trello was the most searched among project management tools worldwide, with an estimated 2M branded searches and 34.3% estimated Share of Search within this set. ClickUp is in 2nd place, 8.2 percentage points behind at 26.2% Share of Search.

Global project management tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trello37.2% → 34.3%42%Nov 202533.8%Jul 20261st
ClickUp20.5% → 26.2%28.6%Feb 202620.5%Oct 20253rd → 2nd
Asana21.4% → 18.4%21.4%Oct 202516.5%Nov 20252nd → 3rd
Smartsheet9.1% → 7.9%9.1%Oct 20256.9%Nov 20254th
Basecamp4.9% → 6.4%6.4%Aug 20264.1%Mar 20265th
monday work management4.7% → 4.6%5.5%Apr 20263.5%Feb 20266th
Wrike1.5% → 1.1%1.5%Oct 20251.1%Aug 20267th
Linear0.61% → 1%1.2%May 20260.58%Nov 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trello’s estimated Share of Search among project management tools worldwide decreased from 37.2% to 34.3%.
  • Across the 11 months ending August 2026, ClickUp’s estimated Share of Search among project management tools worldwide increased from 20.5% to 26.2%.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide decreased from 21.4% to 18.4%.
  • Across the 11 months ending August 2026, Smartsheet’s estimated Share of Search among project management tools worldwide decreased from 9.1% to 7.9%.
  • Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide increased from 4.9% to 6.4%.
  • Across the 11 months ending August 2026, Trello’s estimated Share of Search among project management tools worldwide peaked at 42% in November 2025 and was lowest at 33.8% in July 2026.
  • Across the 11 months ending August 2026, ClickUp’s estimated Share of Search among project management tools worldwide peaked at 28.6% in February 2026 and was lowest at 20.5% in October 2025.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide peaked at 21.4% in October 2025 and was lowest at 16.5% in November 2025.
  • Across the 11 months ending August 2026, Smartsheet’s estimated Share of Search among project management tools worldwide peaked at 9.1% in October 2025 and was lowest at 6.9% in November 2025.
  • Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide peaked at 6.4% in August 2026 and was lowest at 4.1% in March 2026.
  • Across the 11 months ending August 2026, monday work management’s estimated Share of Search among project management tools worldwide peaked at 5.5% in April 2026 and was lowest at 3.5% in February 2026.
  • Across the 11 months ending August 2026, ClickUp rose from 3rd to 2nd among project management tools worldwide.
  • Across the 11 months ending August 2026, Asana fell from 2nd to 3rd among project management tools worldwide.
  • Across the 11 months ending August 2026, monday work management, Wrike and Linear held steady: their estimated Share of Search among project management tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for project management tools worldwide in August 2026?

  1. In August 2026, Basecamp gained estimated Share of Search among project management tools worldwide, from 5.2% to 6.4%.

  2. In August 2026, Trello gained estimated Share of Search among project management tools worldwide, from 33.8% to 34.3%.

  3. In August 2026, Asana lost estimated Share of Search among project management tools worldwide, from 19.9% to 18.4%.

  4. Estimated monthly branded searches for Linear worldwide rose 32% over 11 measured months, from 47.3K to 62.4K in August 2026.

  5. Estimated monthly branded searches for Wrike worldwide fell 44.4% over 11 measured months, from 120K to 66.5K in August 2026.

  6. Estimated monthly branded searches for Smartsheet worldwide fell 33.2% over 11 measured months, from 709K to 474K in August 2026.

  7. Estimated monthly branded searches for monday work management worldwide fell 25.6% over 11 measured months, from 368K to 274K in August 2026.

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