How popular isSlack in search?
In August 2026, there were an estimated 3.4M branded searches for Slack worldwide which is down 18.1% over the last 11 months. Slack holds 31.4% estimated Share of Search among collaboration platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Teams35.4%
Slack31.4%
Google Workspace18.6%
Asana10.3%
Notion4%
Zoom0.32%
Follow Slack and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which collaboration platforms compete with Slack?
Share of Search by month for Microsoft Teams, Slack, Google Workspace, Asana, Notion. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Teams | Slack | Google Workspace | Asana | Notion | Zoom |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 30.1% | 12.4% | 12.2% | 3.5% | 0.37% |
| Nov 2025 | 44.7% | 28% | 14.1% | 9.5% | 3.4% | 0.28% |
| Dec 2025 | 35.5% | 33% | 16.5% | 11% | 3.7% | 0.33% |
| Jan 2026 | 37.8% | 28.7% | 17.2% | 11.7% | 4.3% | 0.36% |
| Feb 2026 | 38.7% | 29.5% | 17.6% | 10% | 4% | 0.3% |
| Mar 2026 | 40.1% | 30.6% | 15% | 10% | 4% | 0.31% |
| Apr 2026 | 38.2% | 29.2% | 17.9% | 9.9% | 4.4% | 0.36% |
| May 2026 | 35% | 31.1% | 18.6% | 10.8% | 4.2% | 0.32% |
| Jun 2026 | 34.1% | 31.7% | 18.9% | 11% | 4% | 0.32% |
| Jul 2026 | 34.1% | 31.7% | 18.9% | 11.4% | 3.7% | 0.32% |
| Aug 2026 | 35.4% | 31.4% | 18.6% | 10.3% | 4% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.4% | 3.8M | +4.9% | +1.4 points | |
| 2, held 2nd | 31.4% | 3.4M | 0% | -0.3 points | |
| 3, held 3rd | 18.6% | 2M | -0.91% | -0.3 points | |
| 4, held 4th | 10.3% | 1.1M | -8.5% | -1.1 points | |
| 5, held 5th | 4% | 428K | +9.2% | +0.3 points | |
| 6, held 6th | 0.32% | 34K | -0.06% | 0 points |
35.4%
Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.4 points.
2.
Slack31.4%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.
18.6%
Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.3 points.
4.
Asana10.3%
Held 4th. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.1 points.
5.
Notion4%
Held 5th. 428K estimated branded searches, +9.2% vs prior month. Share +0.3 points.
6.
Zoom0.32%
Held 6th. 34K estimated branded searches, -0.06% vs prior month. Share 0 points.
Compare search popularity between Slack and its closest rivals
How has branded search demand for Slack changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Slack worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide increased from 30.1% to 31.4%.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide peaked at 33% in December 2025 and was lowest at 28% in November 2025.
How did search popularity change for collaboration platforms worldwide in August 2026?
5 changes
In August 2026, Microsoft Teams gained estimated Share of Search among collaboration platforms worldwide, from 34.1% to 35.4%.
In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.
Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026.
Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.
Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Where does Slack compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Collaboration platforms | 2nd of 6 | 31.4% | Shown above |
| Team chat apps | 2nd of 3 | 33.9% | Show ranking |
| Team collaboration platforms | 2nd of 5 | 37.5% | Show ranking |
How is Slack measured?
Brandwave collects information about searches that people make online using Slack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- slack
Do you work for Slack? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Slack your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.