How popular isNorton in search?
In September 2026, there were an estimated 943K branded searches for Norton worldwide which is down 12.6% over the last 12 months. Norton holds 37.1% estimated Share of Search among sharpening Stone brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sharpening Stone brands compete with Norton?
Share of Search by month for Trend, Norton. The figures are in the table below the chart.
View monthly share of search table
| Month | Trend | Norton | Wusthof | GLOBAL | Shun | Smith's | Diamond |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 39.6% | 2.1% | 1.5% | 1.3% | 0.39% | 0.03% |
| Nov 2025 | 55.8% | 35.6% | 3.1% | 2.8% | 2.3% | 0.4% | 0.03% |
| Dec 2025 | 60.2% | 31.2% | 3% | 2.5% | 2.6% | 0.35% | 0.02% |
| Jan 2026 | 60.4% | 34.2% | 2% | 1.7% | 1.4% | 0.36% | 0.02% |
| Feb 2026 | 59.2% | 36% | 2% | 1.3% | 1.1% | 0.34% | 0.03% |
| Mar 2026 | 58.9% | 35.9% | 2.1% | 1.3% | 1.3% | 0.41% | 0.03% |
| Apr 2026 | 62.6% | 32.4% | 2.2% | 1.4% | 1% | 0.36% | 0.03% |
| May 2026 | 68% | 27.8% | 1.7% | 1.3% | 0.91% | 0.32% | 0.03% |
| Jun 2026 | 63.4% | 31.6% | 1.9% | 1.4% | 1.3% | 0.36% | 0.03% |
| Jul 2026 | 63.7% | 31.7% | 1.7% | 1.4% | 0.97% | 0.45% | 0.03% |
| Aug 2026 | 61.9% | 33.3% | 1.9% | 1.4% | 1.1% | 0.36% | 0.03% |
| Sep 2026 | 59% | 37.1% | 1.4% | 1.3% | 0.89% | 0.28% | 0.03% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59% | 1.5M | 0% | -2.9 points | |
| 2, held 2nd | 37.1% | 943K | +16.9% | +3.8 points | |
| 3, held 3rd | 1.4% | 34.7K | -24.4% | -0.5 points | |
| 4, held 4th | 1.3% | 34K | 0% | -0.1 points | |
| 5, held 5th | 0.89% | 22.7K | -17.8% | -0.2 points | |
| 6, held 6th | 0.28% | 7.1K | -18.5% | -0.1 points | |
| 7, held 7th | 0.03% | 720 | 0% | 0 points |
1.
Trend59%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.9 points.
2.
Norton37.1%
Held 2nd. 943K estimated branded searches, +16.9% vs prior month. Share +3.8 points.
3.
Wusthof1.4%
Held 3rd. 34.7K estimated branded searches, -24.4% vs prior month. Share -0.5 points.
4.
GLOBAL1.3%
Held 4th. 34K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Shun0.89%
Held 5th. 22.7K estimated branded searches, -17.8% vs prior month. Share -0.2 points.
6.
Smith's0.28%
Held 6th. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
7.
Diamond0.03%
Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Norton and its closest rivals
Every comparison with Norton
30 comparisons
- Makita vs Norton
- Norton vs Trend
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- Bosch vs Norton
- Norton vs Wusthof
- GLOBAL vs Norton
- Mirka vs Norton
- Norton vs Work Sharp
- 3M Peltor vs Norton
- Norton vs Shun
- Klingspor vs Norton
- Lansky vs Norton
- Norton vs Smith's
- Norton vs Slip
- Diamond vs Norton
How has branded search demand for Norton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Norton worldwide fell from 1.1M to 943K.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among sharpening Stone brands worldwide decreased from 39.6% to 37.1%.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among sharpening Stone brands worldwide peaked at 39.6% in October 2025 and was lowest at 27.8% in May 2026.
How did search popularity change for sharpening Stone brands worldwide in September 2026?
6 changes
In September 2026, Norton gained estimated Share of Search among sharpening Stone brands worldwide, from 33.3% to 37.1%.
In September 2026, Trend lost estimated Share of Search among sharpening Stone brands worldwide, from 61.9% to 59%.
In September 2026, Wusthof lost estimated Share of Search among sharpening Stone brands worldwide, from 1.9% to 1.4%.
Estimated monthly branded searches for Shun worldwide fell 36.1% over 12 measured months, from 35.5K to 22.7K in September 2026.
Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.
Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Where does Norton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Flap Disc brands | 3rd of 8 | 11.9% | Show ranking |
| Antivirus software | 2nd of 6 | 23.3% | Show ranking |
| Grinding disc brands | 2nd of 6 | 33.3% | Show ranking |
| Abrasive brands | 2nd of 6 | 33.4% | Show ranking |
| Sharpening Stone brands | 2nd of 7 | 37.1% | Shown above |
| Antivirus Plus brands | 1st of 3 | 42.6% | Show ranking |
| Sanding Sponge brands | 1st of 6 | 42.9% | Show ranking |
| Whetstone brands | 1st of 7 | 65.9% | Show ranking |
| Sanding Discs brands | 1st of 5 | 76% | Show ranking |
| Stone brands | 1st of 4 | 76.4% | Show ranking |
| Sanding Belts brands | 1st of 4 | 94.8% | Show ranking |
How is Norton measured?
Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- norton
- norton 360
- norton 360 deluxe
- norton antivirus
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