Norton vs Smith's:Which is searched more?
In September 2026, Norton had more branded searches than Smith's among sharpening Stone brands worldwide. Norton was estimated to have 943K branded searches compared to Smith's’ 7.1K, and held a 37.1% Share of Search versus Smith's’ 0.28%. These are worldwide searches for English-language branded terms.
Follow Norton vs Smith's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Norton or Smith's?
Compare the sharpening stone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Norton, Smith's. The figures are in the table below the chart.
View monthly share of search table
| Month | Trend | Norton | Wusthof | GLOBAL | Shun | Smith's |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 39.6% | 2.1% | 1.5% | 1.3% | 0.39% |
| Nov 2025 | 55.8% | 35.6% | 3.1% | 2.8% | 2.3% | 0.4% |
| Dec 2025 | 60.3% | 31.3% | 3% | 2.5% | 2.6% | 0.35% |
| Jan 2026 | 60.4% | 34.2% | 2% | 1.7% | 1.4% | 0.36% |
| Feb 2026 | 59.2% | 36% | 2% | 1.3% | 1.1% | 0.34% |
| Mar 2026 | 59% | 35.9% | 2.1% | 1.3% | 1.3% | 0.41% |
| Apr 2026 | 62.6% | 32.4% | 2.2% | 1.4% | 1% | 0.36% |
| May 2026 | 68% | 27.8% | 1.7% | 1.3% | 0.91% | 0.32% |
| Jun 2026 | 63.4% | 31.6% | 1.9% | 1.4% | 1.3% | 0.36% |
| Jul 2026 | 63.7% | 31.7% | 1.7% | 1.4% | 0.97% | 0.45% |
| Aug 2026 | 61.9% | 33.3% | 1.9% | 1.4% | 1.1% | 0.36% |
| Sep 2026 | 59% | 37.1% | 1.4% | 1.3% | 0.89% | 0.28% |
How has the Norton and Smith's comparison changed over the last 12 months?
3 findings
- Norton was ahead of Smith's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among sharpening Stone brands worldwide moved from 39.6% to 37.1%, and its estimated monthly branded searches moved from 1.1M to 943K.
- Across the 12 months ending September 2026, Smith's’ estimated Share of Search among sharpening Stone brands worldwide moved from 0.39% to 0.28%, and its estimated monthly branded searches moved from 10.6K to 7.1K.
How did search popularity change for sharpening Stone brands worldwide in September 2026?
2 changes
In September 2026, Norton gained estimated Share of Search among sharpening Stone brands worldwide, from 33.3% to 37.1%.
Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.
Other head-to-heads among sharpening Stone brands
How each brand is measured
Brandwave collects information about searches that people make online using Norton’s and Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.