How popular isNorton in search?
In September 2026, there were an estimated 943K branded searches for Norton worldwide which is down 12.6% over the last 12 months. Norton holds 40.9% estimated Share of Search among flap Disc brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which flap Disc brands compete with Norton?
Share of Search by month for Norton, DeWalt, Diablo. The figures are in the table below the chart.
View monthly share of search table
| Month | Norton | DeWalt | Diablo | Klingspor |
|---|---|---|---|---|
| Oct 2025 | 48.5% | 30.3% | 20.2% | 1% |
| Nov 2025 | 42.6% | 36.6% | 20% | 0.81% |
| Dec 2025 | 38.6% | 33.5% | 27.4% | 0.6% |
| Jan 2026 | 45.5% | 29.5% | 24.1% | 0.79% |
| Feb 2026 | 42.4% | 31.2% | 25.5% | 0.84% |
| Mar 2026 | 44.4% | 32.7% | 21.9% | 1.1% |
| Apr 2026 | 38.5% | 33.3% | 27.3% | 0.9% |
| May 2026 | 35.4% | 31.9% | 31.9% | 0.86% |
| Jun 2026 | 39.6% | 35.6% | 23.8% | 0.96% |
| Jul 2026 | 42.3% | 31.2% | 25.5% | 1% |
| Aug 2026 | 41.4% | 34.5% | 23.1% | 0.93% |
| Sep 2026 | 40.9% | 29.2% | 29.2% | 0.78% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 943K | +16.9% | -0.6 points | |
| 2, held 2nd | 29.2% | 673K | 0% | -5.4 points | |
| 3, held 3rd | 29.2% | 673K | +49.6% | +6.1 points | |
| 4, held 4th | 0.78% | 18.1K | 0% | -0.1 points |
1.
Norton40.9%
Held 1st. 943K estimated branded searches, +16.9% vs prior month. Share -0.6 points.
2.
DeWalt29.2%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -5.4 points.
3.
Diablo
29.2%
Held 3rd. 673K estimated branded searches, +49.6% vs prior month. Share +6.1 points.
0.78%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Norton and its closest rivals
Every comparison with Norton
20 comparisons
- Makita vs Norton
- Malwarebytes vs Norton
- Norton vs Sia
- Norton vs Trend
- DeWalt vs Norton
- Diablo vs Norton
- Bitdefender vs Norton
- McAfee vs Norton
- Kaspersky vs Norton
- Norton vs Saint-Gobain
- ESET vs Norton
- Festool vs Norton
- Bosch vs Norton
- Norton vs Wusthof
- GLOBAL vs Norton
- Mirka vs Norton
- 3M Peltor vs Norton
- Norton vs Shun
- Klingspor vs Norton
- Norton vs Smith's
How has branded search demand for Norton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Norton worldwide fell from 1.1M to 943K.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among flap Disc brands worldwide decreased from 48.5% to 40.9%.
- Across the 12 months ending September 2026, Norton’s estimated Share of Search among flap Disc brands worldwide peaked at 48.5% in October 2025 and was lowest at 35.4% in May 2026.
How did search popularity change for flap Disc brands worldwide in September 2026?
4 changes
In September 2026, Diablo gained estimated Share of Search among flap Disc brands worldwide, from 23.1% to 29.2%.
In September 2026, DeWalt lost estimated Share of Search among flap Disc brands worldwide, from 34.5% to 29.2%.
In September 2026, Norton lost estimated Share of Search among flap Disc brands worldwide, from 41.4% to 40.9%.
Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Where does Norton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Antivirus software | 2nd of 6 | 23.3% | Show ranking |
| Grinding disc brands | 2nd of 6 | 33.3% | Show ranking |
| Abrasive brands | 2nd of 6 | 33.4% | Show ranking |
| Sharpening Stone brands | 2nd of 6 | 37.1% | Show ranking |
| Flap Disc brands | 1st of 4 | 40.9% | Shown above |
| Antivirus Plus brands | 1st of 3 | 42.6% | Show ranking |
| Sanding Sponge brands | 1st of 4 | 49.8% | Show ranking |
| Sanding Discs brands | 1st of 4 | 76% | Show ranking |
| Sanding Belts brands | 1st of 3 | 94.9% | Show ranking |
How is Norton measured?
Brandwave collects information about searches that people make online using Norton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- norton
- norton 360
- norton 360 deluxe
- norton antivirus
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Is Norton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.