How popular isHead in search?
In September 2026, there were an estimated 83.7K branded searches for Head worldwide which is down 14.2% over the last 12 months. Head holds 9.4% estimated Share of Search among tennis and racquet brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yonex61%
Babolat27.4%
Head9.4%Wilson1.3%
Dunlop Sport0.9%
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Which tennis and racquet brands compete with Head?
Share of Search by month for Yonex, Babolat, Head. The figures are in the table below the chart.
View monthly share of search table
| Month | Yonex | Babolat | Head | Wilson | Dunlop Sport |
|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 24.2% | 7.5% | 1.5% | 0.79% |
| Nov 2025 | 61% | 27.3% | 9.1% | 1.6% | 0.89% |
| Dec 2025 | 69.6% | 20.9% | 7.4% | 1.3% | 0.84% |
| Jan 2026 | 65.8% | 24.1% | 8.1% | 1.2% | 0.79% |
| Feb 2026 | 66.1% | 24.2% | 7.5% | 1.5% | 0.79% |
| Mar 2026 | 60.6% | 27.2% | 9.8% | 1.3% | 1.1% |
| Apr 2026 | 60.2% | 27% | 10.5% | 1.3% | 1.1% |
| May 2026 | 60.5% | 27.1% | 10.1% | 1.3% | 0.89% |
| Jun 2026 | 60.8% | 27.2% | 9.8% | 1.3% | 0.89% |
| Jul 2026 | 63.5% | 23.3% | 11.1% | 1.1% | 0.93% |
| Aug 2026 | 64.2% | 23.6% | 9.9% | 1.4% | 0.94% |
| Sep 2026 | 61% | 27.4% | 9.4% | 1.3% | 0.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 368K | 0% | -3.2 points | |
| 2, held 2nd | 27.4% | 165K | +22.2% | +3.8 points | |
| 3, held 3rd | 9.4% | 56.5K | 0% | -0.5 points | |
| 4, held 4th | 1.3% | 8.1K | 0% | -0.1 points | |
| 5, held 5th | 0.9% | 5.4K | 0% | 0 points |
1.
Yonex61%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.2 points.
2.
Babolat27.4%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.
3.
Head9.4%
Held 3rd. 56.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
1.3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.9%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Head and its closest rivals
Every comparison with Head
26 comparisons
- Babolat vs Head
- Head vs Yonex
- Head vs Tecnifibre
- Atomic vs Head
- Head vs K2
- Head vs Lange
- Head vs Nordica
- Head vs Rossignol
- Head vs Salomon
- Head vs Tecnica
- Head vs Wilson
- Dunlop Sport vs Head
- Dunlop vs Head
- Head vs Prince
- Franklin vs Head
- Head vs JOOLA
- Head vs PENN
- Head vs Selkirk
- Engage vs Head
- Head vs Paddletek
- Head vs Slazenger
- Adidas vs Head
- Head vs Nike
- Head vs Puma
- Head vs Under Armour
- Eye vs Head
How has branded search demand for Head changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Head worldwide fell from 97.5K to 83.7K.
- Across the 12 months ending September 2026, Head’s estimated Share of Search among tennis and racquet brands worldwide increased from 7.5% to 9.4%.
- Across the 12 months ending September 2026, Head’s estimated Share of Search among tennis and racquet brands worldwide peaked at 11.1% in July 2026 and was lowest at 7.4% in December 2025.
How did search popularity change for tennis and racquet brands worldwide in September 2026?
4 changes
In September 2026, Babolat gained estimated Share of Search among tennis and racquet brands worldwide, from 23.6% to 27.4%.
In September 2026, Yonex lost estimated Share of Search among tennis and racquet brands worldwide, from 64.2% to 61%.
Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026.
Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Head compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports bag brands | 5th of 5 | <0.01% | Show ranking |
| Ski brands | 5th of 5 | 2.5% | Show ranking |
| Tennis rackets | 3rd of 6 | 9.3% | Show ranking |
| Tennis and racquet brands | 3rd of 5 | 9.4% | Shown above |
| Tennis racket brands | 3rd of 5 | 9.4% | Show ranking |
| Padel racket brands | 3rd of 4 | 9.5% | Show ranking |
| Ski boots | 6th of 6 | 4.7% | Show ranking |
| Tennis balls | 2nd of 6 | 23.6% | Show ranking |
| Squash rackets | 1st of 6 | 50.2% | Show ranking |
| Squash racket brands | 1st of 3 | 53.8% | Show ranking |
| Pickleball paddles | 4th of 6 | 10.2% | Show ranking |
How is Head measured?
Brandwave collects information about searches that people make online using Head’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- head padel
- head pickleball paddle
- head ski
- head sports bag
- head tennis
- head tennis racket
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Is Head your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.